Senior B2B Marketing Specialist

We’re looking for a Senior B2B Marketing Specialist who can turn strategy into real pipeline and revenue . Someone who understands that great marketing isn’t noise - it’s about connecting the right message, to the right people, at the right time , and clearly articulating business value . You’ll own B2B LinkedIn content, KPIs, and campaigns , while working closely with Sales, Business Unit Managers, and technical teams to translate IT delivery, AI solutions, enterprise integration, and managed services into compelling, business-oriented marketing. This is a hands-on, data-driven role . You’ll analyze what works, cut what doesn’t, and continuously optimize. What you’ll do: Contribute to B2B marketing strategy aligned with revenue goals Create and execute LinkedIn-focused, multi-channel campaigns that drive qualified leads Translate complex IT and delivery capabilities into clear business outcomes Manage campaigns end-to-end: awareness → MQL → SQL → sales handoff Track and optimize KPIs (engagement, leads, conversion, pipeline impact, ROI) Build dashboards, analyze performance, and run experiments to improve results Support sales with business-focused messaging, collateral, and case studies What we’re looking for: 5+ years of B2B marketing experience , ideally in tech, SaaS, consulting, or IT services Strong experience with LinkedIn content and campaigns (organic & paid) Proven ability to create business-oriented, value-driven marketing , not just awareness Solid understanding of IT services, delivery models, and how technology creates business value Analytical mindset; comfortable with CRM, analytics, and performance reporting Experience with AI tools to scale content creation and optimization Proficiency with Canva or similar tools Excellent written and spoken English Senior-level ownership, positive, proactive, team-first attitude Nice to have: Experience marketing AI solutions, enterprise integration, or managed services Industry exposure to energy, utilities, or retail We appreciate the interest of all applicants. Please note that only those whose qualifications align closely with the position requirements will be contacted for the next steps in the selection process. All applications will be handled with confidentiality. IW_Privacy Protection Statement for Job Applicants