Senior E-Commerce Specialist

Job Description Senior E-Commerce Specialist Assistant to the Director | Flexible Working | Jewellery / DTC We are a fast-growing, premium direct-to-consumer jewellery brand with a strong presence across the UK, US, and EU markets. We’re looking for a Senior E- Commerce Specialist to join as a right hand to the Director — someone who can operate across the full digital commerce stack and take ownership of day-to-day performance across paid media, CRO, email, and international expansion. This is a hands-on, high-impact role for a seasoned generalist who thrives in fast- paced DTC environments and is comfortable moving between strategic planning and tactical execution. Key Responsibilities Paid Media & Performance Marketing • Plan, execute, and optimise campaigns across Meta Ads, Google Ads (Search, Shopping, PMax), and TikTok Ads across multiple international accounts. • Manage significant monthly ad budgets with a focus on ROAS, CPA, and contribution margin targets. • Build and test creative strategies, audience segmentation, and full-funnel campaign structures. • Produce weekly and monthly performance reports with actionable insights for the Director. • Work closely with our DTC agency partners Conversion Rate Optimisation (CRO) • Own the on-site conversion roadmap: identify friction points, develop hypotheses, and run A/B and multivariate tests. • Collaborate with design and development to implement landing page, PDP, and checkout optimisations. • Analyse user behaviour via GA4, Hotjar, or similar tools to inform site improvements.

Email & SMS Marketing • Manage lifecycle marketing via Klaviyo (or similar), including flows, campaigns, segmentation, and list growth strategy. • Drive revenue from owned channels through personalisation, post-purchase nurturing, and win-back programmes. International & Multi-Store E-Commerce • Manage Shopify Plus storefronts across the UK, US, and EU. • Oversee localisation efforts including currency, language, shipping, and compliance. • Coordinate with logistics and operations on international fulfilment and returns processes. Director Support & Strategy • Act as a strategic and operational right hand to the Director across all digital commerce activities. • Prepare board-level reports, competitive analyses, and market opportunity assessments. • Project-manage cross-functional initiatives such as product launches, seasonal campaigns, and site redesigns. • Manage relationships with agencies, freelancers, and technology vendors. Requirements • 3–8 years of hands-on experience in e-commerce / DTC marketing, ideally within fashion, jewellery, or luxury lifestyle. • Proven track record managing and scaling paid campaigns across Meta, Google, and TikTok with six-figure monthly budgets. • Deep Shopify / Shopify Plus expertise, including multi-store, multi-currency setups. • Strong CRO mindset with experience running structured testing programmes. • Proficiency with email marketing for email lifecycle marketing. • Experience operating across at least two international markets (UK, US, or EU). • Strong analytical skills with fluency in GA4, platform ad managers, and reporting/BI tools. • Excellent communication and organisational skills; comfortable working directly with senior leadership. Nice to Have • Experience with affiliate, influencer • Familiarity with Shopify app ecosystem (e.g. Rebuy, Gorgias, Cart systems). • Background in creative direction or briefing for ad content and UGC. • Knowledge of international tax, duties, and GDPR compliance for e- commerce. Benefits What We Offer • Competitive salary (dependent on experience). • Flexible working — remote-friendly with occasional in-person collaboration. • Staff discount on our jewellery collections. • Opportunity to shape the digital strategy of a rapidly growing brand. • Direct access to senior leadership and involvement in high-level decision- making. • Professional development budget and conference attendance.