Senior E-Commerce Specialist

Job Description Senior E-Commerce Specialist Assistant to the Director | Flexible Working | Jewellery / DTC We are a fast-growing, premium direct-to-consumer jewellery brand with a strong presence across the UK, US, and EU markets. We’re looking for a Senior E- Commerce Specialist to join as a right hand to the Director — someone who can operate across the full digital commerce stack and take ownership of day-to-day performance across paid media, CRO, email, and international expansion. This is a hands-on, high-impact role for a seasoned generalist who thrives in fast- paced DTC environments and is comfortable moving between strategic planning and tactical execution. Key Responsibilities Paid Media & Performance Marketing  Plan, execute, and optimise campaigns across Meta Ads, Google Ads (Search, Shopping, PMax), and TikTok Ads across multiple international accounts.  Manage significant monthly ad budgets with a focus on ROAS, CPA, and contribution margin targets.  Build and test creative strategies, audience segmentation, and full-funnel campaign structures.  Produce weekly and monthly performance reports with actionable insights for the Director.  Work closely with our DTC agency partners Conversion Rate Optimisation (CRO)  Own the on-site conversion roadmap: identify friction points, develop hypotheses, and run A/B and multivariate tests.  Collaborate with design and development to implement landing page, PDP, and checkout optimisations.  Analyse user behaviour via GA4, Hotjar, or similar tools to inform site improvements. Email & SMS Marketing  Manage lifecycle marketing via Klaviyo (or similar), including flows, campaigns, segmentation, and list growth strategy.  Drive revenue from owned channels through personalisation, post-purchase nurturing, and win-back programmes. International & Multi-Store E-Commerce  Manage Shopify Plus storefronts across the UK, US, and EU.  Oversee localisation efforts including currency, language, shipping, and compliance.  Coordinate with logistics and operations on international fulfilment and returns processes. Director Support & Strategy  Act as a strategic and operational right hand to the Director across all digital commerce activities.  Prepare board-level reports, competitive analyses, and market opportunity assessments.  Project-manage cross-functional initiatives such as product launches, seasonal campaigns, and site redesigns.  Manage relationships with agencies, freelancers, and technology vendors. Requirements  3–8 years of hands-on experience in e-commerce / DTC marketing, ideally within fashion, jewellery, or luxury lifestyle.  Proven track record managing and scaling paid campaigns across Meta, Google, and TikTok with six-figure monthly budgets.  Deep Shopify / Shopify Plus expertise, including multi-store, multi-currency setups.  Strong CRO mindset with experience running structured testing programmes.  Proficiency with email marketing for email lifecycle marketing.  Experience operating across at least two international markets (UK, US, or EU).  Strong analytical skills with fluency in GA4, platform ad managers, and reporting/BI tools.  Excellent communication and organisational skills; comfortable working directly with senior leadership. Nice to Have  Experience with affiliate, influencer  Familiarity with Shopify app ecosystem (e.g. Rebuy, Gorgias, Cart systems).  Background in creative direction or briefing for ad content and UGC.  Knowledge of international tax, duties, and GDPR compliance for e- commerce. Benefits What We Offer  Competitive salary (dependent on experience).  Flexible working — remote-friendly with occasional in-person collaboration.  Staff discount on our jewellery collections.  Opportunity to shape the digital strategy of a rapidly growing brand.  Direct access to senior leadership and involvement in high-level decision- making.  Professional development budget and conference attendance.