Senior Marketing Manager – Campaigns & Communications

Recruiters | County Dublin, Ireland (Hybrid)

Location: Dublin, Ireland – hybrid working, 2 days onsite

Contract: 12-month fixed-term contract (maternity cover)

Reporting to: Head of Marketing

Salary: €98,000 plus completion bonus

About the opportunity

This is an opportunity for an experienced marketing leader who can bring together strategic thinking, creative campaign development and strong commercial understanding. You will take ownership of campaign strategy and delivery, ensuring marketing activity supports business growth, strengthens customer relationships and delivers measurable results.

The role

• Campaign strategy and planning: Develop and lead integrated campaign strategies aligned with business priorities, identifying opportunities to drive customer acquisition, retention, cross-sell and winback.
• Campaign ownership: Take ownership from initial strategy and planning through creative development, execution, measurement and optimisation.
• Customer communications: Lead customer communications across the customer lifecycle, ensuring messaging is relevant, consistent and supports a positive customer experience.
• Commercial performance: Measure campaign effectiveness, ROI and business impact, using insight and performance data to inform recommendations and future activity.
• Budget management: Oversee campaign budgets and ensure marketing investment is allocated effectively against agreed objectives.
• Agency and stakeholder management: Lead relationships with creative agencies and work collaboratively with internal teams to develop and deliver effective campaigns.
• Leadership: Provide direction and oversight to the Campaign and Communications Lead, ensuring clear priorities, strong execution and consistent standards.
• Senior stakeholder engagement: Present campaign performance, insights and recommendations to senior stakeholders, demonstrating the contribution of marketing activity to wider business objectives.

About you

• Significant experience in a senior marketing, campaign or communications role.
• A proven ability to shape marketing strategy and take ownership of campaigns from concept through to delivery and evaluation.
• Strong experience across integrated ATL and BTL campaigns and multiple customer communication channels.
• A good understanding of customer journeys and lifecycle marketing, including acquisition, retention, cross-sell and winback.
• Strong commercial awareness, with experience managing budgets, measuring campaign performance and demonstrating ROI.
• Experience managing creative agencies and influencing senior internal stakeholders.
• Previous people leadership experience, with the ability to provide strategic direction and support effective campaign delivery.
• Excellent communication and presentation skills, with the confidence to influence at senior level.
• Experience within insurance or financial services or telco would be advantageous, particularly where you have worked across multiple products and customer segments.

The package

• 12-month fixed-term contract covering maternity leave.
• Salary of €98,000.
• €10,000 completion bonus.
• Hybrid working arrangement, with 2 days onsite in Dublin.

Interested?

For a confidential conversation, contact Iraia on +353 1 522 5356 or send your updated CV to iraia.sanchez@recruiters.ie.