Senior Marketing Representative

Company Description Insight Genesis – IGAi is an AI-driven platform that predicts human behavior to generate personalized, actionable insights across finance, career, education, and health. By connecting data, behavior, and predictive algorithms, the company addresses fragmented access to tailored guidance, especially in emerging and unbanked markets. The platform unifies four key verticals—financial services, human resources, education, and health and wellness—into a single intelligent ecosystem. Insight Genesis enables users and organizations to make informed decisions through data-driven recommendations, improved talent matching, personalized learning pathways, and better health management. Team members contribute to building scalable solutions that transform how individuals access and use life-impacting insights.

Role Description The Senior Marketing Representative is a full-time, remote role responsible for driving awareness, adoption, and engagement for Insight Genesis – IGAi across its key verticals. This role includes planning and executing marketing campaigns, managing digital and offline outreach, and partnering with sales teams to generate qualified leads and support revenue growth. Day-to-day activities involve crafting marketing messages, coordinating with product and data teams to understand offerings, preparing sales and training materials, and tracking campaign performance using analytics tools. The Senior Marketing Representative will nurture relationships with prospects and partners, support customer education through webinars and presentations, and continuously refine strategies based on market feedback and behavioral insights. This position requires proactive collaboration across functions to ensure consistent brand positioning and clear communication of the platform’s value.

Qualifications

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• Candidates should possess strong Communication skills, including clear written and verbal messaging, presentation abilities, and stakeholder engagement.
• Candidates should possess Customer Service capabilities to support client inquiries, manage expectations, and enhance user and partner satisfaction.
• Candidates should possess Sales and Sales & Marketing skills to drive lead generation, negotiate opportunities, and align marketing initiatives with revenue goals.
• Candidates should possess Training experience to create and deliver educational content, onboard partners or clients, and support internal enablement.
• Relevant qualifications include experience in tech or AI-driven products, knowledge of emerging or unbanked markets, and familiarity with digital marketing tools and CRM platforms.
• A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.
• Demonstrated ability to work independently in a remote environment, manage multiple projects, and use data to inform marketing decisions is highly beneficial.