Senior Offline Channel Sales & Promotion Partner

Location: Ho Chi Minh City (Remote)

Working Days: Monday - Friday | 9:00 - 6:00

Salary: Open to negotiate

About the Company

Our client is an established Indonesian FMCG group with a strong presence in the confectionery and biscuit market. With an extensive distribution network and growing international footprint, the company continues to strengthen its market presence and expand its commercial operations across multiple markets.

Job summary

The Senior Offline Channel Sales & Promotion Partner will drive sales growth, distribution expansion, and commercial execution across Vietnam, with a strong focus on offline channels. This role involves managing distributor partnerships, developing route-to-market strategies, optimizing channel performance, and collaborating with regional management and headquarters to achieve business objectives.

Key Responsibilities:

Sales Strategy & Planning

• Develop sales strategies, annual budgets, commercial KPIs, and promotional plans aligned with regional and headquarters objectives.
• Monitor sales performance against targets and provide regular business updates and forecasts.

Distributor & Channel Management

• Manage distributor relationships through joint business planning, performance reviews, and commercial negotiations.
• Evaluate distributor performance and ensure effective product supply and execution of sales plans.
• Expand distribution across traditional trade, wholesale, and sub-distributor networks.

Route-to-Market Development

• Develop and optimize nationwide route-to-market strategies to improve distribution coverage and market penetration.
• Identify distribution gaps, appoint strategic sub-distributors, and strengthen wholesale networks.
• Drive channel development and promotional execution to improve product availability and sales performance.

Trade Marketing & Budget Management

• Manage trade marketing budgets, nationwide BTL campaigns, and POSM allocation.
• Evaluate promotional effectiveness and return on investment (ROI) to ensure cost efficiency.

Team Leadership & Commercial Reporting

• Lead, coach, and develop field supervisors to achieve commercial objectives.
• Coordinate with cross-functional teams to ensure effective execution of sales and promotional plans.
• Analyze sell-in, sell-out, and market intelligence data to identify growth opportunities.
• Present business insights and sales forecasts to regional management.

Requirements:

• Bachelor's degree in relevant field.
• 3 - 5 years of FMCG sales experience, preferably in beverages, coffee, snacks, confectionery, or related categories.
• Background in FMCG is a must.
• Strong experience in offline sales channels, particularly General Trade (GT), distributor management, and route-to-market development.
• Experience in B2C, B2B, Ecommerce is a plus
• Good understanding of high-volume distribution networks, wholesale operations, and channel development.
• Strong commercial acumen, negotiation, strategic planning, and team leadership skills.
• Experience in trade marketing budget management, ROI analysis, and sales forecasting.
• Good command of English for business communication and reporting.

Application: Interested candidates are invited to submit their updated CV for consideration.