Role: Senior Paid Media Manager / Head of Growth
Priority Location: South Africa
Working Hours: 9AM - 5PM (EST) Mon - Fri
Salary Range: $3,500 - $6,000 USD per month (The final offer is at the client’s discretion and depends on the candidate’s interview result, skills, and experience.)
Type of contract: Independent Contractor
Type of job: Remote
Mission For This Role
This is NOT a typical paid media role. If you have only optimized campaigns inside Ads Manager, managed modest five-figure ad budgets, or prefer navigating dozens of layers of corporate management, this position isn't for you.
This is an A+ player search.
We're intentionally setting an extremely high bar.
The ideal candidate has likely spent years growing successful D2C ecommerce brands, understands consumer psychology, loves performance marketing, and knows how to scale while maintaining profitability.
You're Equally Comfortable Discussing
- Creative strategy
- Media buying
- Landing pages
- Offer development
- Funnel optimization
- LTV:CAC ratios
- Subscription economics
- New customer acquisition
- Scaling winning campaigns
You don't wait for direction.
You identify opportunities, execute quickly, and continuously improve performance.
You thrive in small, entrepreneurial environments where things move fast and where results matter far more than titles.
What You’ll Own
Paid Media
- Own Meta advertising strategy and execution
- Scale existing campaigns while maintaining profitability
- Expand Google's contribution to revenue
- Continuously test audiences, offers, creatives, and campaign structures
- Improve overall acquisition efficiency
Creative Strategy
- Work closely with an existing creative team in Serbia to produce winning advertisements.
- This role is not expected to design creatives—but you should know how to brief creatives, identify winning concepts, and iterate quickly.
- The company is heavily investing in AI-generated content using modern creative tools, so experience leveraging AI within performance marketing is a major advantage.
Growth Strategy
Partner Directly With The Founder To
- Launch new products
- Build new acquisition funnels
- Develop lead generation concepts
- Improve customer acquisition economics
- Execute growth experiments
- Turn ideas into shipped campaigns
Landing Pages & Conversion
Own Testing Across
- Landing pages
- Offers
- Promotions
- Seasonal campaigns
- Funnel optimization
- Conversion rate improvements
Seasonal Launch Planning
The Company runs numerous product launches throughout the year including:
- Halloween
- Christmas
- Spring
- St. Patrick's Day
- New product collections
- Promotional campaigns
You'll help own planning and execution across these launches.
Qualifications & Skills
You MUST have
- Hands-on ownership of at least $200,000/month in Meta ad spend (this is a hard requirement)
- Extensive experience scaling Meta campaigns profitably
- Strong Google Ads experience
- Exceptional English communication skills
- Experience working directly with ecommerce brands
- Experience owning strategy AND execution—not simply reporting on campaigns
- Ability to work overlapping US Eastern business hours
If you have not personally managed $200k+/month on Meta, this position will not be the right fit.
Highly Preferred Experience
We're especially excited about candidates who have experience with:
- D2C apparel or fashion brands
- Consumer lifestyle brands
- Subscription or membership ecommerce businesses
- High-LTV customer acquisition
- Retention-aware acquisition strategies
- Scaling businesses from seven figures to eight figures
- Landing page optimization and CRO
- Creative testing frameworks
- AI-powered creative production
- Startup or founder-led companies
Agency experience can absolutely be valuable, but candidates who have deeply owned growth for a single ecommerce brand are especially attractive.
What Success Looks Like
- Six months from now, you've become the Founder’s right hand for growth.
- Instead of the founder personally managing campaigns every day, you've taken ownership of paid acquisition while bringing new ideas, better execution, and stronger performance.
- You're launching experiments weekly.
- Scaling winning products.
- Improving Google Ads.
- Building better acquisition funnels.
- Working closely with creative.
- Helping the company confidently march toward $10M+ in annual revenue.
The Team
- You'll work directly with:
- Founder/CEO
- Existing Serbian creative team
- Offshore customer support and operations team
- Supply chain partners
This is a lean, high-performing company where decisions happen quickly and bureaucracy is minimal.