Senior Performance & Go-To-Market Marketing Specialist

We at Holycode are currently looking for a proactive, hands-on Senior Performance & Go-To-Market Marketing Specialist to join our team, for a full-time engagement, and help us take our go-to-market setup to the next level.

Challenging things you'll work on:

• Improving and actively shaping our go-to-market setup, from positioning and messaging to the channels and processes we use to reach new clients
• Building and launching landing pages quickly, and continuously optimizing them for conversion
• Growing our organic traffic through SEO, as well as GEO (Generative Engine Optimization), so that Holycode shows up in AI-powered search tools like ChatGPT, Perplexity and Google AI Overviews
• Designing and setting up conversion funnels, from the first touchpoint to a qualified lead handed over to sales
• Setting up proper tracking and reporting, so we always know what works, what doesn't and where to invest next
• Preparing the materials our sales team needs (presentations, one-pagers, case studies) and keeping them aligned with the Holycode brand
• Working closely with management, sales and delivery teams, as well as external partners and agencies, to turn priorities into results

Your profile:

• 5+ years of experience in performance marketing, growth or go-to-market roles
• Experience in the IT industry is highly preferred, ideally in B2B or software services
• A very proactive, hands-on mindset: you don't wait for briefs, you spot opportunities and execute
• Heavy, practical use of AI tools in your daily work, and the ability to show how they help you achieve far more than a "traditional" marketer would
• Hands-on experience building landing pages
• Solid knowledge of SEO, and a genuine interest in GEO and how AI is changing the way clients search
• Experience building and optimizing conversion funnels in a B2B context
• Strong analytical skills and experience with tracking and analytics tools (e.g. GA4, Google Tag Manager, HubSpot or similar CRM/marketing automation tools)
• Excellent communication and stakeholder management skills, internally and externally
• Excellent written and spoken English (C1 level or above)
• German language skills are a strong plus

Benefits:

• High-growth company in which you can find exciting and trend-setting challenges
• The opportunity to make a meaningful impact in revolutionizing our business
• Familial working atmosphere in an open-minded multinational team
• Skilled and senior co-workers
• Flexibility with remote work, allowing you to create your ideal work environment
• All necessary equipment – up to you to decide what you prefer
• Covered private health insurance
• The budget for professional improvement (courses, conferences, books…)
• The budget for mastering English language
• Nice office in Belgrade with a fully stocked kitchen (tea, coffee, fruits, soft drinks, snacks…)
• Tournaments of table tennis, table soccer, and darts in our office
• Opportunities to learn and grow with us

If you are looking for an environment where you can grow professionally, learn from the best in the field, balance work and life habits and have a pleasant and enthusiastic environment, please submit your CV in English.