Senior Performance Marketing & Automation Specialist

About StudioWeb64

StudioWeb64 is a US-based digital marketing and business solutions agency specializing in lead generation, performance marketing, website development, CRM solutions, and business automation.

We work with businesses across the United States, helping them generate qualified leads, improve marketing performance, and streamline their sales processes through technology and data-driven strategies.

We are looking for a Senior Performance Marketing & Automation Specialist to join our growing team.

About the Role

We are seeking a highly analytical, hands-on, and results-driven professional to take ownership of paid media campaign execution, performance monitoring, marketing analytics, and workflow automation across multiple client accounts.

This position combines Paid Media Management, Business Intelligence, Marketing Analytics, and AI-Powered Automation.

The ideal candidate must be comfortable working directly inside advertising platforms, monitoring multiple performance dashboards, identifying issues proactively, executing campaign optimizations, and building automated systems that improve operational efficiency.

This is not a reporting-only or supervisory role. We are looking for someone who actively executes, troubleshoots, optimizes, and automates.

Key Responsibilities

1. Paid Media Management & Campaign Execution

• Create, launch, manage, and optimize campaigns across Google Ads, Meta Ads, and Google Local Services Ads (LSA).
• Manage multiple client advertising accounts through Google Ads MCC and other advertising platforms.
• Monitor daily campaign performance, budgets, bidding strategies, targeting, and conversion metrics.
• Identify underperforming campaigns and implement corrective actions.
• Optimize campaigns for qualified lead generation, cost per lead (CPL), conversion rates, and customer acquisition costs (CAC).
• Conduct A/B testing across advertisements, audiences, keywords, landing pages, and creative strategies.
• Collaborate with the creative, web development, and client success teams.

2. Marketing Analytics & Dashboard Monitoring

• Develop, maintain, and continuously monitor performance dashboards using Google Looker Studio.
• Consolidate information from multiple advertising platforms and client accounts.
• Monitor Google Ads, Meta Ads, GA4, and CRM conversion data.
• Compare campaign performance against previous days, weeks, and months.
• Identify significant performance deviations, budget inefficiencies, conversion drops, and tracking errors.
• Create actionable reports highlighting issues, opportunities, recommendations, and implemented improvements.
• Ensure data accuracy and consistency across reporting systems.
• Support management with clear insights for strategic decision-making.

3. Conversion Tracking & CRM Integration

• Configure, audit, and troubleshoot conversion tracking through Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Integrate advertising campaign data with GoHighLevel CRM.
• Monitor lead sources, attribution, conversion events, and lead quality.
• Validate tracking across websites, landing pages, forms, and phone calls.
• Identify discrepancies between advertising platform metrics and CRM records.
• Collaborate with client success and sales teams to evaluate lead quality and commercial outcomes.

4. AI Automation & Workflow Development

• Design, implement, and maintain marketing automation workflows using n8n and AI-powered tools.
• Build automated alerts for campaign performance anomalies, conversion drops, budget deviations, and tracking failures.
• Automate recurring campaign reporting and performance comparisons.
• Integrate data sources through APIs, webhooks, Google Sheets, and CRM systems.
• Develop automated workflows to support campaign analysis, lead management, and internal reporting.
• Apply artificial intelligence to improve data analysis, operational productivity, and campaign optimization.
• Continuously identify opportunities to reduce manual work through automation.

5. Performance Optimization & Continuous Improvement

• Proactively identify opportunities to improve campaign performance and operational efficiency.
• Develop testing plans and measure results before scaling successful strategies.
• Document optimization activities, findings, and corrective actions.
• Maintain organized records of campaign changes and automation workflows.
• Stay updated on advertising platform changes, AI tools, marketing technology, and analytics best practices.

Mandatory Qualifications — Must Have

All the following requirements are mandatory:

• Paid Media: Minimum 3 years of hands-on experience managing and optimizing Google Ads and Meta Ads campaigns, preferably across multiple client accounts.
• Looker Studio: Advanced ability to build, customize, maintain, and analyze multi-account performance dashboards.
• GA4 / GTM: Proven experience implementing conversion tracking, configuring events, managing tags, and troubleshooting attribution issues.
• GoHighLevel: Practical experience working with GoHighLevel CRM, workflows, lead tracking, reporting, and marketing integrations.
• n8n / AI: Demonstrable experience creating functional automation workflows using n8n, APIs, webhooks, and AI-powered tools.
• Bilingual English & Spanish: Strong professional proficiency in both English and Spanish, written and spoken, is mandatory.
• Strong analytical skills and advanced knowledge of marketing performance metrics.
• Experience managing multiple client accounts, deadlines, and priorities simultaneously.
• Ability to work independently, solve problems proactively, and execute solutions without constant supervision.

Preferred Qualifications

• Experience with Google Local Services Ads (LSA).
• Experience generating leads for US-based local service businesses such as construction, roofing, home improvement, HVAC, landscaping, and similar industries.
• Knowledge of Google Ads Scripts, BigQuery, SQL, or JavaScript.
• Experience connecting Looker Studio with multiple marketing and CRM data sources.
• Experience with lead qualification analysis, offline conversions, and CRM-based attribution.
• Experience building AI-assisted monitoring or reporting systems.

What Success Looks Like

• Advertising campaigns are consistently monitored, optimized, and documented.
• Management has access to accurate, centralized, and actionable performance dashboards.
• Campaign issues are identified proactively, not only after client complaints.
• Automated alerts detect significant performance changes and tracking problems.
• Recurring reports are generated with minimal manual intervention.
• Advertising platforms and GoHighLevel provide consistent, reliable conversion data.
• Campaign decisions are supported by measurable business results.
• New automation initiatives continuously improve team productivity.

Candidate Profile

We are looking for a professional who combines the execution capabilities of a Senior Paid Media Specialist with the analytical mindset of a Performance Analyst and the technical abilities of a Marketing Automation Specialist.

The ideal candidate is hands-on, AI-native, detail-oriented, proactive, technically capable, and accountable for results.

Employment Details

• Position: Senior Performance Marketing & Automation Specialist
• Company: StudioWeb64.com
• Work Arrangement: 100% Remote – LATAM
• Schedule: Full-Time, aligned with New York business hours
• Language Requirements: Bilingual English & Spanish — Mandatory
• Experience Level: Senior
• Industry: Digital Marketing, Performance Advertising & Marketing Automation

Recruitment & Technical Assessment

Shortlisted candidates will be required to complete a practical assessment demonstrating their ability to:

1. Analyze a multi-client Looker Studio dashboard and identify campaign performance issues.
2. Present and execute a Google Ads or Meta Ads optimization plan in a controlled environment.
3. Diagnose a conversion tracking issue involving GA4, GTM, or GoHighLevel.
4. Build a functional n8n automation that detects campaign anomalies and generates notifications.
5. Explain their findings and proposed solutions professionally in both English and Spanish.

Los candidatos deben tener experiencia práctica demostrable en las cinco áreas técnicas obligatorias. La experiencia limitada a conocimientos teóricos, informes básicos o supervisión de plataformas no cumplirá con los requisitos de este puesto.

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