Senior Sales & Business Development Manager – SAP Ecosystem

Company: Crave Infotech

Location: Germany

Work Model: Remote

Employment Type: Full-Time

Experience: 7+ Years

Language Requirements: German and English

Job Overview

Crave Infotech is looking for an experienced and results-driven Senior Sales & Business Development Manager to expand our presence within the German SAP and IT services market.

The ideal candidate will have a strong background in Sales and Business Development, an established professional network within the German SAP ecosystem, and proven experience in identifying and developing new business opportunities.

The candidate should have a good understanding of SAP technologies and service offerings, including SAP Business Technology Platform (BTP), and the ability to position relevant SAP consulting and technology services to prospective customers.

This is an individual contributor role focused on business growth, client acquisition, strategic relationship management, and revenue generation.

Key Responsibilities

• Identify, develop, and pursue new business opportunities within the German SAP and IT services market.
• Build and maintain strong relationships with SAP sales teams, SAP partners, enterprise customers, and key decision-makers across Germany.
• Leverage an existing professional network within SAP Germany and its customer ecosystem to generate qualified leads and business opportunities.
• Promote and position SAP consulting, implementation, staffing, and technology services to prospective clients.
• Identify customer requirements and business opportunities related to SAP technologies, including SAP BTP.
• Understand SAP BTP capabilities and identify opportunities to position relevant BTP-related services based on customer requirements.
• Develop strategic partnerships and strengthen relationships with SAP partners and consulting organizations.
• Manage the complete business development cycle, including lead generation, client engagement, opportunity development, commercial negotiations, and deal closure.
• Develop and maintain a strong sales pipeline and drive business growth.
• Collaborate with technical, recruitment, and delivery teams to develop suitable service offerings and customer proposals.
• Conduct client meetings, business presentations, and commercial discussions in German and English.
• Monitor market trends, customer demands, and competitive developments within the German SAP ecosystem.

Required Skills & Experience

• 5–7+ years of experience in Sales, Business Development, Account Management, or Client Acquisition within the IT services, SAP, or technology consulting industry.
• Strong understanding of the SAP ecosystem and German enterprise IT market.
• Established professional network with SAP sales teams, SAP partners, and enterprise customers in Germany.
• Proven experience in selling or positioning SAP consulting, implementation, staffing, or IT services.
• Demonstrated ability to generate new business opportunities, acquire clients, and develop long-term customer relationships.
• Good understanding of SAP technologies and service offerings, including SAP BTP.
• Ability to identify and position SAP BTP-related service opportunities. Deep technical expertise in SAP BTP is not mandatory.
• Strong communication, negotiation, presentation, and relationship-building skills.
• Ability to independently manage business development activities and sales pipelines.
• Fluent German and English communication skills.
• Must be currently based in Germany.

Preferred Qualifications

• Existing relationships with SAP decision-makers, account executives, SAP partners, and enterprise customers in Germany.
• Previous experience working with SAP consulting firms, implementation partners, or IT services organizations.
• Experience in positioning SAP BTP services or other SAP technology solutions.
• Experience managing enterprise accounts and developing strategic business relationships.
• Understanding of the DACH and broader European IT services market.

Ideal Candidate Profile

We are looking for a commercially driven professional who understands the German SAP market and has an established network within the ecosystem.

The candidate should be capable of independently opening new business opportunities, leveraging existing SAP relationships, engaging enterprise customers, positioning SAP and IT consulting services, and driving revenue growth.

The ability to build relationships with SAP sales teams and generate business through the existing German SAP ecosystem will be a key differentiator.

Role Type: Individual Contributor – No people management responsibilities.

Key Focus: Sales, Business Development, New Client Acquisition, SAP Ecosystem Relationships, and SAP Services Positioning.