SEO Specialist - Off-Page

Off-Page SEO Specialist About Us: Infina Health is a dynamic and innovative company committed to excellence in our online presence. We are seeking a skilled and experienced Off-Page SEO Specialist to join our team and contribute to the continued growth and success of our brand. Responsibilities: Backlink Strategy Development: Develop and execute comprehensive off-page SEO strategies to increase the authority and visibility of our website. Craft and implement innovative approaches for acquiring high-quality, industry-relevant backlinks. Outreach and Relationship Building: Conduct strategic outreach to influencers, bloggers, and industry partners to foster collaborations and secure valuable backlinks. Build and nurture relationships with key players in the industry to enhance our link-building opportunities. Competitor Analysis: Conduct in-depth competitor analysis to identify gaps, opportunities, and emerging trends in the off-page SEO landscape. Utilize insights to refine and strengthen our link-building strategy. Brand Mentions and Unlinked Opportunities: Monitor brand mentions across various platforms and proactively convert unlinked brand mentions into quality backlinks. Implement strategies to maximize the visibility and impact of our brand online. Performance Analysis: Utilize advanced SEO tools for backlink analysis, reporting, and performance measurement. Provide regular insights and reports on the impact of off-page SEO efforts, demonstrating continuous improvement. Qualifications: Minimum 3-5 years of hands-on experience in developing and implementing successful off-page SEO strategies. Proven track record of acquiring high-authority backlinks through strategic outreach and content promotion. In-depth knowledge of backlink acquisition techniques, outreach methodologies, and evolving search engine algorithms. Strong analytical skills with proficiency in SEO tools for in-depth analysis and reporting. Excellent written and verbal communication skills, with the ability to create compelling outreach messages. Familiarity with industry trends, emerging SEO practices, and algorithm updates. Ability to work efficiently in the Eastern Time Zone for real-time collaboration and autonomy in remote work settings. Off-Page SEO Expertise: Experienced in link-building strategy, guest posting and blogger outreach, local SEO and citation management, backlink quality analysis, Web 2.0 and guest post optimization, brand reputation management, competitor backlink analysis, and spam link cleanup. Off-Page SEO Expertise: Experienced in link-building strategy, guest posting and blogger outreach, local SEO and citation management, backlink quality analysis, Web 2.0 and guest post optimization, brand reputation management, competitor backlink analysis, and spam link cleanup. Technical SEO Expertise: Proficient in website auditing and crawl analysis, Core Web Vitals optimization, mobile and site speed performance, schema markup, indexing and crawl budget management, HTTPS and security implementation, with strong command of Google Search Console and Analytics. Tool Proficiency: Highly proficient in Google Search Console, Google Analytics (GA4), Ahrefs, SEMrush, Moz, Ubersuggest, Screaming Frog, Sitebulb, Google Tag Manager, Surfer SEO, Clearscope, Yoast SEO, Rank Math, GTmetrix, PageSpeed Insights, and Google Data Studio (Looker Studio). Why Join Us: Opportunity to shape and lead the off-page SEO initiatives of a dynamic and growing company. Collaborative and innovative work environment that values creativity and initiative. Competitive compensation package with performance-based incentives.