Social Media & Community Executive

Social Media & Community Executive

Full-time | Remote

A growing Abu Dhabi-based holding company and platform builder is looking for a Social Media & Community Executive to manage day-to-day organic social activity across its corporate brand and wider portfolio. You will support content planning, publishing, community engagement, social listening and reporting while protecting the organisation's tone, credibility and reputation.

Why join

• Create content around businesses and initiatives across a varied multi-sector portfolio.
• Help develop the processes, standards and playbooks of a growing in-house marketing function.
• Work closely with senior stakeholders, portfolio companies, creative teams and external partners.
• Balance corporate credibility with platform-relevant content for UAE and GCC audiences.

Key responsibilities

• Build monthly social media calendars aligned with business priorities, portfolio milestones, events and campaigns.
• Turn company updates and longer-form content into platform-appropriate posts and social-first formats.
• Brief designers and content producers on static, video and motion assets.
• Manage day-to-day publishing across priority social channels.
• Monitor comments, direct messages and mentions, responding in line with approved tone and escalation guidelines.
• Build constructive engagement with industry, partner and community audiences.
• Track brand mentions, sentiment, emerging topics and competitor activity, escalating potential reputation issues quickly.
• Identify timely opportunities for the brand to participate in relevant conversations.
• Create social plans for announcements, partnerships, launches, events and executive appearances.
• Coordinate live content capture and timely event amplification.
• Report on reach, engagement, audience growth, content performance, sentiment and referral traffic.
• Use performance insights to improve formats, timing, topics and channel mix, while testing new platform features responsibly.

What we're looking for

• 3-5 years of hands-on social media and community management experience.
• Strong understanding of UAE and GCC social audiences, content behaviours and platform conventions.
• Experience in a corporate, government, investment, technology or premium-brand environment is advantageous.
• Hands-on knowledge of LinkedIn, Instagram, X, scheduling tools and social publishing platforms.
• Experience with social listening, community management and social analytics.
• Understanding of short-form video principles, Canva and basic GA4 reporting.
• Strong writing, judgement and stakeholder-management skills.
• Bachelor's degree in marketing, communications, media or a related discipline.
• Fluent English; Arabic social-copy capability is a strong advantage.

Ideal candidate

A social-native communicator who combines creativity with sound judgement and understands how to make a corporate brand feel relevant without compromising its credibility.