Public Relations Specialist

Company Description Mohamed Fared is a growing professional services brand focused on building strong stakeholder relationships and a credible public image.

The organization operates in dynamic markets and values clear communication, transparency, and strategic outreach. Collaboration, creativity, and measurable impact are central to how work is planned and delivered. Team members are encouraged to bring forward ideas that strengthen reputation, increase visibility, and support long-term goals.

Role Description This full-time Public Relations Specialist role is a hybrid position based in New Cairo, with the flexibility to perform part of the work from home. The specialist will develop and implement PR strategies that enhance the brand’s public image and support business objectives. Daily responsibilities include drafting and distributing press releases, preparing media kits, coordinating interviews, and managing media inquiries. The role also involves maintaining relationships with journalists and influencers, monitoring media coverage, and analyzing PR outcomes to refine communication strategies. The specialist will collaborate with internal stakeholders to ensure consistent messaging across channels and support events, announcements, and campaigns.

Qualifications

• Strong Public Relations and Media Relations skills, with experience building and maintaining relationships with press and external stakeholders.
• Ability to create and manage Press Releases and related PR materials aligned with Strategic Communications objectives.
• Excellent Communication skills, including clear written and verbal communication and the ability to tailor messages for different audiences.
• Experience developing and executing Strategic Communications plans that support brand reputation and key initiatives.
• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Proficiency in using digital tools for media monitoring, social listening, and reporting on PR performance.
• Strong organizational and time-management skills, with the ability to handle multiple projects and deadlines.
• Ability to work collaboratively in a hybrid environment and maintain professionalism in external representation.