Social Media & Content Marketing Specialist

*Company: Private Aviation / Travel Technology

*Work arrangement: Fully Remote

*Working days: Monday to Friday

*Employment type: Full-time

About the role

We are looking for a creative, proactive, and digitally savvy Social Media & Content Marketing Specialist to build our online presence and drive brand awareness, engagement, and customer acquisition.

Our platform makes private aviation more accessible by allowing customers to book individual seats on private jet flights through an app, at prices designed to be comparable to business-class airfare on selected routes.

We need someone who can turn this concept into compelling content that captures attention, communicates the value of the service, and converts audiences into customers.

This is a hands-on role for someone who can independently develop content ideas, create high-quality visuals and videos, manage multiple social media channels, produce newsletters, and support paid marketing campaigns.

Key responsibilities

1. Social media management

• Manage and grow Instagram, TikTok, LinkedIn, Facebook, and other relevant social media channels.
• Develop and execute a monthly content calendar aligned with marketing objectives.
• Create engaging posts, Reels, TikToks, Stories, carousels, and short-form videos.
• Write compelling captions, hooks, headlines, and calls to action.
• Monitor engagement, respond to audience interactions, and identify growth opportunities.
• Stay updated on social media trends, viral formats, and competitor activity, particularly in private aviation, luxury travel, and travel technology.

2. Content creation and video production

• Independently produce high-quality video content, including editing, subtitles, transitions, motion graphics, and branded visuals.
• Create marketing assets using Figma, Canva, Adobe Creative Suite, or similar tools.
• Repurpose content across multiple platforms and formats.
• Develop creative concepts showcasing private aviation, the booking experience, individual seat reservations, route opportunities, and the convenience of booking through the app.
• Use AI-powered tools to improve content ideation, production efficiency, and creative experimentation.

3. Email marketing and newsletters

• Create and distribute email campaigns, newsletters, and promotional communications.
• Develop engaging copy and branded email layouts.
• Manage audience segmentation, campaign scheduling, and basic automation.
• Monitor open rates, click-through rates, and conversions.

4. Paid advertising and performance marketing

• Set up and manage campaigns on Meta Ads and Google Ads.
• Develop creative variations and test different audiences, messaging, and formats.
• Monitor campaign budgets and performance metrics, including cost per lead (CPL), customer acquisition cost (CAC), and return on ad spend (ROAS).
• Optimise campaigns to improve results and support customer acquisition.

5. Reporting and optimisation

• Track social media growth, engagement, reach, website traffic, and campaign results.
• Prepare regular marketing performance reports.
• Use analytics and audience insights to refine content and marketing strategies.
• Proactively suggest new ideas, experiments, and opportunities to improve brand visibility and conversion.

Requirements

• Proven experience in social media management, digital marketing, and content creation.
• Strong video editing and short-form video production skills.
• A portfolio demonstrating original social media content, video edits, and design work.
• Hands-on experience with Figma or similar design tools.
• Experience with email marketing platforms such as Mailchimp, Klaviyo, or equivalent.
• Practical knowledge of Meta Ads and/or Google Ads.
• Familiarity with AI content tools such as ChatGPT, Claude, and AI video-generation platforms.
• Excellent written and verbal English communication skills.
• Strong copywriting, creative thinking, and attention to detail.
• Ability to work independently, meet deadlines, and manage multiple projects remotely.
• Experience in travel, aviation, hospitality, luxury, or technology marketing is an advantage.

What we offer

• Fully remote working arrangement.
• Monday to Friday schedule.
• Opportunity to build and grow the digital presence of an innovative private aviation platform.
• Creative ownership and the opportunity to experiment with new content formats and marketing strategies.