Social Media & Influencer Partner Manager

Job Title: Social Media & Influencer Partner Manager

Division: Digital

Location: Cape Town or Johannesburg / Hybrid

Expected Start Date: 1 January 2027

Please apply here [required]: https://wkf.ms/4AoO2o8

Purpose Statement:

The Social Media & Influencer Partner Manager manages a portfolio of SEM clients, building trusted relationships and delivering effective social media and influencer campaigns. The role combines account ownership, social media planning and end-to-end creator campaign management to help clients achieve their objectives and grow their relationship with SEM. We are looking for someone with practical experience in both social media and influencer campaign management, who can turn a brief into a clear plan, coordinate the right specialists and take accountability for delivery, budgets and results.

Main Outputs and Responsibilites:

• Act as the day-to-day client lead, understand business objectives and translate briefs into clear scopes, deliverables, timelines and measures of success.
• Lead client meetings, presentations, status updates and approvals; manage expectations, resolve issues and escalate risks early.
• Develop account plans that support client retention and identify relevant opportunities to grow accounts across SEM’s services.
• Manage project budgets, scope changes and resource requirements, keeping delivery commercially sound and aligned with agreed fees.
• Develop and implement social media plans across relevant platforms, including Instagram, Facebook, TikTok, LinkedIn and YouTube, informed by audience needs and client objectives.
• Lead content calendars, campaign decks and creative briefs; work with copywriters and creatives to develop platform-appropriate ideas for campaigns and always-on content.
• Coordinate content production, client feedback, quality checks, approvals and publishing with the delivery team.
• Guide community managers on brand tone, engagement priorities and escalation processes; use community feedback to inform content and campaign decisions.
• Connect creator content with the brand’s wider social media plan and coordinate amplification with paid media specialists.
• Use YouTube confidently for content planning, publishing and performance review, drawing on SEM’s specialists for advanced requirements.
• Manage influencer campaigns from initial brief and creator selection through to contracting coordination, content delivery, reporting and close-out.
• Research and vet creators for audience relevance, content quality, engagement authenticity, brand suitability and fit with campaign objectives.
• Build and present creator recommendations and campaign budgets; negotiate fees and deliverables within agreed parameters and approval processes.
• Coordinate agreements on deliverables, deadlines, usage rights, exclusivity and amplification permissions; confirm disclosure requirements internally.
• Onboard and brief creators clearly, balancing the brand’s objectives with each creator’s voice and audience.
• Manage creator relationships, content reviews, revisions and posting schedules; track live deliverables, address missed commitments and coordinate payment administration.
• Maintain accurate creator records, campaign trackers and performance learnings to improve future selection and delivery.
• Coordinate creatives, copywriters, community managers, paid media specialists and other contributors, with clear responsibilities, deadlines and handovers.
• Manage multiple projects using shared workflows and trackers; flag capacity constraints and propose practical solutions.
• Compile and present social media and influencer reports against agreed KPIs, explaining what worked, what did not and what should change.
• Keep up with platform developments, creator culture and audience trends; share useful learnings and improve templates and processes.

Requirements:

• At least 3 years of relevant experience in social media, influencer marketing or agency account management, with demonstrable delivery experience in both social media and influencer campaigns.
• Proven ability to manage client relationships, campaign budgets, approvals and multiple projects from brief to reporting.
• Strong understanding of social platforms, content planning, community management and performance metrics, alongside hands-on creator sourcing, briefing and campaign coordination.
• Confident written communication, presentation, negotiation and problem-solving skills, with strong organisation and attention to detail.
• Proficiency in Google Workspace and Canva; experience with project management, social reporting and influencer discovery tools is advantageous.
• A qualification in Digital Marketing, Advertising, Communications or a related field is preferred.