Social Media Lead (Organic)

Social Media Lead (Organic) Own JOUD’s social—premium, warm, culturally fluent. Lead organic strategy, team execution, and smart paid boosts for key moments. Arabic required. Social Media Lead (Organic + Paid Amplification) — JOUD Coffee Location: Abu Dhabi, UAE Type: Full-time Language: Arabic & English (Arabic is mandatory) Build the social presence of a UAE homegrown brand scaling fast. JOUD Coffee is built on Hospitality, Generosity, and Community —and has grown to 18 outlets as a homegrown UAE brand. We’re raising the bar on storytelling, craft, and cultural relevance: premium, warm, and unmistakably JOUD. We’re hiring a Social Media Lead who can do two things exceptionally well: Create a world-class organic presence (taste-led content, voice, cadence, community) Build the platform foundations and amplification engine so social performs—reliably, measurably, and at scale This is not a “posting” role. It’s a leadership role that sets standards, builds systems, and leads execution through a Social Media Executive and creative partners. What you’ll own 1) Social strategy & brand voice (Instagram-first) Own the organic social strategy and channel identity: content pillars, tone, narrative, and what “premium but warm” looks like. Build the editorial calendar tied to launches, seasonal moments, and day-to-day brand building. Establish JOUD’s social standards: what we post, what we never post, and why. 2) Creative direction & content machine Write/lead briefs for reels, stories, and carousels (hooks, scripts, storyboards, shot lists). Raise the bar on creative taste: pacing, visuals, copy, and cultural fluency. Partner with videography/design resources to deliver consistent, high-quality output. 3) Community & brand care (Arabic-first) Set the tone for community management: warm, respectful, fast, and genuinely helpful. Build a clean escalation workflow with operations for complaints/issues and follow-through. 4) Platform foundations & paid amplification (quiet excellence) Ensure the account ecosystem is set up properly: access, ownership, roles/permissions, and day-to-day reliability. Keep tracking and reporting clean and consistent (so performance can be trusted). Run and optimize paid amplification for key moments (launches, offers, seasonal pushes), including creative testing and audience strategy—without turning the brand into “ads content.” 5) Leadership & operating cadence Lead and coach a Social Media Executive (publishing + community ops). Build repeatable workflows: briefs → production → approvals → scheduling → reporting → iteration. Report weekly insights: what’s working, what to scale, what to stop. What success looks like (first 60–90 days) JOUD has a clear, recognizable social identity and consistent cadence. Content quality rises—stronger hooks, higher retention, more saves/shares. Community response standards are tight and on-brand. Paid amplification works reliably (clean setup, measurable improvement, better learning loops). Requirements Strong organic social leadership for a premium brand (hospitality/retail/lifestyle preferred). Excellent Arabic writing + tone, and strong English (Arabic is mandatory). Strong creative judgment (you can spot what’s “off” instantly and fix it). Hands-on experience with Business Suite/Ads Manager , access management, and running paid social campaigns (awareness → retargeting → conversion where applicable). UAE cultural fluency (authentic vs cringe instincts). How to apply Send: CV / LinkedIn Links to accounts you’ve led + 3–5 examples you’re proud of Short note answering: “What does premium-but-warm social feel like to you?” “Describe one time you improved a brand’s social performance—what changed and why?” Locations Abu Dhabi , Dubai Remote status Hybrid About Joud Coffee Joud Coffee (“Joud”) was founded in 2015 with the mission of introducing speciality coffee to Abu Dhabi. After opening our first cafe in the Al Bateen, we have expanded to neighbourhoods across the city where each location offers a uniquely designed space for our community to gather and experience our delicious food, pastry, and coffee offerings. We are proud to roast our beans in small batches at our roasting facility in Abu Dhabi, sourcing them through ethical and sustainable direct trade partnerships that connect us to coffee growers and traders around the globe. Today, Joud has its presence in more than 11 locations and continues to grow within the region. Founded in 2015