Social Media Strategist

Role Description:

The Social Media Strategist is a full-time, Egypt-based role responsible for developing social media strategies for Qeesh Productions and its clients across different industries. Day-to-day responsibilities include researching audiences and competitors, defining content pillars and platform strategies, developing campaign concepts, and creating content calendars aligned with client objectives.

The role involves working closely with designers, copywriters, producers, and account teams to turn strategic direction into relevant, engaging content. The strategist will present recommendations to clients, brief creative teams, analyse performance, and use insights to improve campaigns. This role requires independent work in a remote environment, managing multiple client accounts and deadlines while contributing to a collaborative creative process.

Qualifications

• Previous experience as a Social Media Strategist or in a comparable strategic role within a creative, advertising, or digital agency is required.
• Proven ability to develop social media strategies for multiple brands across different industries.
• Strong understanding of major social platforms, their audiences, content formats, and platform-specific best practices.
• Experience conducting audience research, competitor analysis, and social listening to identify actionable insights and creative opportunities.
• Ability to define brand tone of voice, content pillars, editorial calendars, and clear creative briefs.
• Strong creative judgment, with the ability to develop campaign ideas and guide the execution of static, video, and interactive content.
• Experience setting measurable objectives, tracking relevant KPIs, and translating performance data into clear recommendations.
• Understanding of how organic content, paid social, influencer partnerships, and community management work together.
• Strong presentation and communication skills, with experience presenting strategies and results to clients.
• Familiarity with audiences and cultural nuances across Egypt and GCC markets.
• Ability to manage multiple accounts, incorporate feedback, and meet deadlines in a remote setting.
• A portfolio or case studies demonstrating strategic thinking, campaign execution, and measurable results.
• Relevant academic background or equivalent professional experience in Marketing, Communications, Advertising, or a related field.