Senior Marketing Executive

About the Company

A leading company in fashion and apparel. The brand is built on hyper-individualism: it curates aesthetics and drives culture rather than just selling clothes. Hiring is managed by Reference Agency.

About the Role

We are looking for a “Growth Architect” who can move between high-level brand strategy and hands-on, viral storytelling. You will own brand voice, the marketing budget, and the performance of every campaign, and you will be accountable for ROI across organic and paid channels.

Key Responsibilities

• Brand Strategy: Develop and protect the brand’s voice and visual identity across all platforms.
  
• Growth & Budgeting: Manage the marketing budget and prioritize ROI through a mix of organic content and performance-driven paid ads.
  
• Trend Forecasting: Use AI-driven insights to predict micro-trends and align the marketing calendar with upcoming product drops.
  
• E-Commerce Optimization: Oversee the customer journey on the website, optimizing for conversion and retention.
  
• PR & Influencer Marketing: Build and execute influencer marketing campaigns, and grow the network of influencers and content creators.
  
• Performance Marketing: Produce weekly reports on campaigns across all platforms, covering results, insights, and next actions.
  

Requirements

Requirements

• 3+ years of experience in digital marketing
  
• Fluent English communication (written and spoken)
  
• Strong Excel and spreadsheet skills
  
• Analytical and problem-solving ability
  
• Fast learner who adapts quickly
  
• Proven ability to grow a network of influencers and content creators
  

Skills

• Digital Marketing, Paid Social Advertising (Meta, TikTok), Google Analytics (GA4)
  
• Marketing Budget Management, ROI / ROAS Optimization
  
• Brand Strategy, Content Strategy, Social Media Strategy
  
• Influencer Marketing, Creator Partnerships
  
• E-commerce Optimization, Conversion Rate Optimization (CRO)
  
• Trend Forecasting, AI Marketing Tools
  
• Excel / Google Sheets, Performance Reporting
  
• Analytical Thinking, Adaptability
  

Benefits

• Competitive salary
  
• Medical insurance
  
• Flexible working hours
  
• Full-time hybrid setup (remote / on-site)