Technical Marketer / Web Engineer (Digital Marketing x Web Development)

At PerkUP Inc., we drive business growth and solve challenges for our clients and our own products by synergizing digital marketing and web development. We are currently seeking a Technical Marketer (or Web Engineer) who can cross functional boundaries, leveraging both marketing insights and technical coding skills.

In this role, you will take a technical approach to solve real-world operational challenges, such as "tracking tags not firing," "automating manual marketing tasks using AI or APIs," and "updating/troubleshooting Webflow websites." This position requires approximately 40 hours per month, offering a highly flexible working style ideal for freelancers or those looking for a side project.

You will handle a wide range of tasks, from configuring digital marketing tools to automating marketing initiatives and maintaining/developing websites.

1. Setup & Operation of Tracking Environments Handle configuration and investigation of tools such as GA4, GTM, Google Search Console, and Google Ads.

• Configure conversion tracking (e.g., for LPs and whitepaper downloads) using GTM and GA4.
• Set up site conversion tracking for Google Ads.
• Investigate and resolve indexing errors in Google Search Console.
• Troubleshoot issues, such as tracking tags failing to fire.

2. Technical Support & Improvement for Marketing Initiatives Leverage your digital marketing knowledge alongside coding, APIs, and AI to improve and streamline SEO and overall marketing operations.

• Develop simple tools and scripts using Google Apps Script (GAS) and various APIs.
• Build automated systems for SEO optimization utilizing AI.
• Develop tools to verify and analyze SEO performance.
• Implement content integration tools using the Webflow API (e.g., automatically reflecting articles from external platforms to our owned media).
• Provide general technical support for marketing and operational improvement tools.

3. Webflow Development & Troubleshooting Investigate causes and implement solutions when issues arise on our websites.

• Create case study pages and Landing Pages (LPs), and deploy code.
• Investigate and fix CSS / JavaScript behavioral bugs.
• Resolve page display errors and broken layouts.
• Troubleshoot various other errors occurring within Webflow.

• Basic Digital Marketing Knowledge: Understanding of SEO mechanisms, metrics, and standard terminology.
• Basic Web Development Skills: Hands-on coding experience with HTML, CSS, and JavaScript.
• API & Scripting Experience: Experience developing simple tools using GAS (Google Apps Script) and various APIs.
• Tracking Tool Operations: Experience configuring and managing tracking setups using GA4 and GTM.
• Troubleshooting Ability: A strong problem-solver who can independently investigate and resolve unknown errors or bugs from root cause to fix.
• Language: Japanese

• Experience building and operating websites using Webflow. (Note: If you are new to Webflow but have solid web development experience and are willing to learn, you are highly welcome!)
• Experience building systems or improving operational efficiency using AI (e.g., ChatGPT API).
• Practical experience configuring and operating Google Search Console and Google Ads.
• Language: English, Cantonese

• A cross-functional thinker who doesn't draw a hard line between marketing and engineering.
• A proactive, self-driven professional who understands the underlying business goals and can investigate, propose, and execute solutions without needing micro-management.
• Someone eager and adaptable to learning new technologies and tools (such as Webflow and AI).

• Expected Workload: Approximately 40 hours per month.
• Contract Type: Freelance / Independent Contractor (業務委託).
• Location: 100% Remote, monthly team gathering event.
• Work Style: Full flextime. Work will proceed asynchronously, primarily via text communication (e.g., Slack).