TikTok Shop Specialist

Monday to Friday 9 to 5 pm PT Overlapping- 20 hours per week

ASAP

We are partnering with a female-founded US consumer brand that is launching a new, first-to-market laundry and stain-care product. The brand is going direct-to-consumer and social-first, with TikTok Shop and Amazon as its main launch channels. The strategy is simple and bold: lead with education, build a creator community, and turn helpful content into a viral moment. The product is affordable, practical, and built for everyday life, with more products planned as the brand grows.

This is a rare chance to join a brand on day one and help build its launch engine. You will work directly with the founder and see the impact of your work in real sales, real reviews, and real customer growth.

About the Role TikTok Shop is a core launch channel for this brand. The shop account is ready for activation, and we need a specialist who can get it live, optimized, and growing. You will own shop performance, run GMV Max campaigns, and work closely with the Affiliate & Creator Manager to turn great content into sales.

Schedule: Part-time to start, remote, with potential to grow. US business hours overlap preferred. Key Responsibilities Activate the TikTok Shop account and complete setup, including shop settings, policies, and fulfillment connection with the brand's 3PL Create and optimize product listings with strong titles, images, videos, and descriptions Set up, manage, and optimize GMV Max campaigns to grow sales efficiently Optimize the shop for conversion, including shop page layout, product showcase, and reviews Plan and run promotions, such as flash deals, vouchers, and bundles, and support LIVE shopping sessions Coordinate closely with the Affiliate & Creator Manager so creator content and paid campaigns work together Monitor shop health and policy compliance, and resolve issues quickly Report weekly on GMV, ROAS, traffic, conversion, and recommended next steps

Requirements 2+ years of hands-on experience managing TikTok Shop for a US brand Experience launching or activating a new TikTok Shop and getting to first sales Hands-on experience with GMV Max or TikTok Shop ads Strong understanding of TikTok Shop policies, listing requirements, and shop health Data-driven, with experience reporting on GMV, ROAS, and conversion Excellent written English and comfort working async over email

Nice to Have Experience launching new DTC products on TikTok Shop Background in CPG, household, cleaning, beauty, or personal care Experience running or supporting TikTok LIVE shopping Experience with listings in sensitive or restricted categories Familiarity with 3PL integrations and order fulfillment workflows

TikTok Shop Seller Center, TikTok Ads Manager and GMV Max, TikTok Shop Affiliate Center, Google Sheets or Excel, email, CapCut or Canva (a plus)