UGC / Product Seeding Specialist (Trybe)

About Us

Natura Labs LLC is a remote-first performance marketing agency running a portfolio of DTC and e-commerce brands. We're scaling our influencer/UGC content engine and need a dedicated specialist to own creator recruitment and product seeding across our brands, primarily through Trybe (jointrybe.com), the performance-based UGC platform we run our creator program on.

About the Role

We're looking for a UGC/Product Seeding Specialist to recruit content creators, seed them with product, and manage the full relationship from first outreach through delivered content—across multiple brands. You'll live inside Trybe day-to-day (recruiting creators, managing briefs/submissions, sending seeded product, tracking payouts), supplemented by manual outreach (TikTok, email) where needed. You'll be the go-to person for keeping our creator pipeline full, product shipments moving, and authentic UGC content flowing to the creative team on schedule.

Responsibilities

• Manage our brand creator programs on Trybe end-to-end: recruiting, briefs, submissions, revisions, and payouts
• Recruit and build creator lists across Trybe, TikTok, email, and other channels for assigned brands
• Reach out to and onboard new creators, pitching the brand and offer
• Negotiate rates/terms with paid creators and manage free-product ("seeding") arrangements
• Send seeded product to creators via Trybe (synced with our Shopify orders/inventory) and track fulfillment
• Follow up with creators to ensure content gets delivered on time and on-brief
• Review submitted content in Trybe for brand fit, give feedback, and flag anything off-brief
• Push approved UGC to Meta as whitelisted ads via Trybe where applicable
• Maintain an accurate creator/content tracking sheet (brand, creator name, video, source, paid status, fee)
• Coordinate with the creative strategy team on briefs, scripts, and content direction for creators
• Ensure delivered UGC content is properly stored and organized for the design/video team's use
• Provide regular status updates on the creator pipeline, seeding orders, and content submissions

Requirements

• Prior hands-on experience with Trybe or a similar UGC/creator marketplace platform (Trybe experience strongly preferred)
• Experience with UGC/creator recruitment, influencer marketing, or product seeding programs
• Strong written communication and negotiation skills for creator outreach
• Highly organized, comfortable managing multiple brands and creator pipelines simultaneously
• Experience with Shopify order processes a plus
• Self-starter who can work independently and proactively follow up without heavy oversight
• Comfortable working async across time zones with a remote team

Nice to Have

• Experience in the DTC/e-commerce or performance marketing space
• Familiarity with Meta Ads / whitelisting and UGC-style ad creative workflows
• Experience negotiating creator/influencer fees and usage rights

What Success Looks Like

• A consistently full, active creator pipeline on Trybe across assigned brands
• Fast turnaround from outreach to confirmed, seeded creators
• Reliable, on-time content delivery with minimal off-brief submissions
• Clean, up-to-date tracking so the team always knows the status of every creator and order

To move forward, please take a few minutes to complete our short screening form here:

📋: https://naturalabs.notion.site/2932acc4340881f09079f03db4eeebe8