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US Consumer Publicist (Remote - USD)

Calavera New YorkApplies on LinkedInMarketing
Salary
$3K–$4K/mo
Hiring from
Argentina
Work type
Remote
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About the Role We are looking for a full-time US Consumer/Fashion Publicist based in Buenos Aires to own and scale our earned media presence across the United States. As a fast-growing fine jewelry e-commerce brand, we need an editorial-minded publicist with C2 English who knows how to land everything from high-converting digital gift guides in Who What Wear and Vogue to brand and founder features in Glossy, WWD, and JCK.


This is a 100% remote, full-time independent contractor role working US Eastern hours, with competitive compensation paid in USD.


What You’ll Do

  • Drive Affiliate & Commerce Coverage: Pitch daily product roundups, seasonal gift guides, and trend stories to commerce editors and market writers at Vogue, Harper’s Bazaar, Elle, The Cut, Refinery29, Byrdie, Who What Wear, and top Substack newsletters.
  • Lead Brand & Trade Storytelling: Develop angles around our founder, craftsmanship, jewelry trends, and e-commerce growth for business and trade press (Business of Fashion, WWD, Glossy, Modern Retail, JCK, Nat. Jeweler).
  • Own the US Editorial Calendar: Plan and execute long-lead and short-lead campaigns 3–5 months ahead of major US gifting moments (Holiday, Valentine’s Day, Mother’s Day, Bridal/Engagement season).
  • Manage Reactive PR & Journalist Requests: Monitor Muck Rack, Qwoted, Substack, and social channels daily to jump on real time commerce queries and celebrity/red-carpet styling opportunities.
  • Coordinate Virtual Desk-Sides & Sample Loans: Manage digital lookbooks and line sheets, host virtual editor previews, and coordinate with our US fulfillment team to ship loaner pieces for shoots and VIP pulls.

What We’re Looking For

  • 4–7+ years of PR / Media Relations experience pitching US consumer, fashion, luxury, or lifestyle media (experience at a global PR agency hub, boutique luxury agency, or US DTC brand is strongly preferred).
  • Proven US Placement Portfolio: You can share 5–10 live links of earned (unpaid) US media placements in fashion, lifestyle, or retail publications that you personally pitched and secured.
  • C2 English: Flawless written and spoken English with a sharp command of AP Style and the concise, zero-fluff pitch style US editors expect.
  • Affiliate & E-Commerce PR Fluency: Working knowledge of how US digital publishers monetize commerce content (Skimlinks, Collective Voice, LTK, ShareASale) and what makes an e-commerce product pitch convert for an editor.
  • PR Tech Stack Proficiency: Hands-on experience building targeted media lists and tracking outreach in Muck Rack, Cision, Prowly, or Launchmetrics.

Compensation & Benefits

  • Salary: $3,000 – $4,000 USD/month (commensurate with experience and US media track record), paid in USD via Wise or Wire Transfer.
  • Schedule: Full-time (40 hours/week), 8am-4pm ET.
  • How to Apply Please submit your English resume/CV along with 3–5 links to US media placements you personally secured. (Note: Applications submitted in Spanish or focused purely on advertising/social media will not be considered.)

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