Web and eCommerce Manager

Job Description We are seeking a contract Web Product Owner to serve as the strategic and technical lead for globalknowledge.com. This role owns the end-to-end performance of our web presence — from information architecture and data integration to site analytics and agency governance. You will sit at the intersection of marketing, IT, and external agency partners, translating business requirements into a high-performing, globally consistent web experience that supports pipeline generation, course discovery, and eCommerce conversion across our NAM and EMEA operations. Key Responsibilities Website Strategy & Product Ownership • Define and maintain the product roadmap for globalknowledge.com, prioritizing initiatives based on business impact, technical feasibility, and user experience outcomes • Own the information architecture of the website, ensuring intuitive navigation, logical content hierarchy, and alignment with buyer journeys across all audience segments • Serve as the primary business owner and internal point of escalation for all web operations, including content publishing workflows, page performance, and site health • Partner with Geo Marketing Managers, Campaign Ops, and Product Marketing to translate go-to-market priorities into web requirements and timelines • Lead conversion rate optimization (CRO) initiatives in collaboration with the Digital Marketing Manager, identifying friction points and driving A/B testing programs Data Integration & Technical Requirements • Own the functional requirements for data flows between globalknowledge.com and backend ERP systems: Dynamics 365 for NAM operations and BAPS ERP for EMEA operations • Ensure course catalog data, pricing, scheduling, and availability are accurately surfaced across regional web properties, with parity between source systems and front-end display • Partner with IT and agency development teams to document, maintain, and prioritize technical specifications for integrations, data feeds, and system dependencies • Identify and resolve data quality issues that impact site experience, search accuracy, or conversion — working across marketing, IT, and operations to implement fixes • Maintain a clear understanding of the dual CMS environment (Umbraco for NAM; Sitecore for EMEA) and manage requirements accordingly across both platforms Analytics & Performance Reporting • Own web analytics infrastructure in partnership with Campaign Ops, ensuring proper tagging, tracking, and attribution across Salesforce and Google Analytics (GA4) • Define and maintain a web KPI framework covering traffic, engagement, conversion, and pipeline contribution — reporting regularly to senior marketing and business leadership • Monitor site performance proactively, flagging anomalies, surfacing opportunities, and translating data into clear, actionable recommendations • Build and maintain dashboards that give visibility into web performance by region, audience segment, and campaign source • Support SEO performance tracking in collaboration with SEO and content stakeholders, ensuring organic visibility is measured and optimized over time Agency Partner Management • Serve as the day-to-day marketing lead for web hosting and development agency partners, including briefing, project management, sprint reviews, and performance accountability • Translate business and marketing requirements into detailed technical briefs that agency teams can act on efficiently and accurately • Manage project timelines, deliverable quality, and budget pacing across agency engagements, escalating risks proactively • Evaluate agency output against defined success criteria and maintain a continuous improvement cadence with partner teams • Coordinate with internal IT on infrastructure, security, and hosting decisions that intersect with agency-managed environments Ideal Candidate • 5+ years of experience in web product management, digital operations, or a closely related discipline — ideally within a B2B, SaaS, or professional training/education environment • Demonstrated ability to manage complex, multi-region web properties with distinct technical environments and data sources • Hands-on experience with CMS platforms; familiarity with Umbraco and/or Sitecore is strongly preferred • Working knowledge of ERP data integrations and the ability to document and communicate technical requirements across marketing, IT, and agency stakeholders • Proficiency with web analytics platforms including Google Analytics (GA4) and Salesforce reporting; experience building executive-facing dashboards • Proven experience managing external agency partners — including scoping work, managing timelines, and holding partners accountable to KPIs • Strong understanding of SEO fundamentals, site architecture best practices, and CRO methodology • Exceptional organizational and communication skills, with the ability to manage competing priorities across a globally distributed team • Experience working in a dual-stack martech environment (NAM vs. EMEA) is a significant advantage