Working Student (f/m/d) – Internal & External Communications, Region Middle and Eastern Europe

What you'll bring

You're studying media, communications, marketing, or a related field — and you want to apply what you're learning where communication has real impact.

• Strong writing skills and the ability to adapt your tone for different audiences and formats
• A customer-oriented mindset — keeping the reader in focus across internal and external content
• Experience in writing high-quality texts with the ability to quickly absorb new topics
• First experience in communications, through an internship or a working student role
• Strong motivation and eagerness to drive tasks with an entrepreneurial mindset, reliable team player, ability to prioritize and multi-task, attention to detail
• Confidence working with MS Office tools, especially PowerPoint and Outlook
• Fluency in English is required for this role; German is a plus

This role is based in Walldorf, with 1–2 office days per week. We also look for people who communicate clearly, keep the customer in mind, and enjoy finding smart solutions to problems — whatever stage of your career you're at. In addition to the role-specific skills above, all student and early talent positions at SAP look for candidates who are open to working with AI tools — including agentic AI — to automate everyday tasks, prototype ideas, and build confidence in AI-assisted ways of working from day one.

What you'll build

You'll shape how CE&A MEE leadership communicates — crafting messages that inform, engage, and inspire customers as well as an organization of around 1,200 colleagues.

• Develop talk tracks and scripts for executive keynotes at customer events
• Write LinkedIn posts and external communications on behalf of regional leaders
• Create internal texts and messaging for different formats and audiences
• Support the planning and execution of employee meetings
• Contribute to presentations, videos, and social media content
• Optionally take on project or change management tasks, aligned to your strengths and team needs

Where you belong

You'll join the Customer & Transformation Office — the strategic hub of CE&A MEE (Customer Engagement & Adoption for the Region Middle and Eastern Europe). The team drives transformation and value creation for customers, partners, and employees, working directly alongside regional leadership. Colleagues here specialise in strategy, communications, people & culture, and project management. When you join SAP, you'll be a part of SAP Next Gen — a global community of students and early professionals with access to mentors, development programmes, and peers.

About SAP
With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives.
As a leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.
Please note that any violation of these guidelines may result in disqualification from the hiring process.