Marketing Manager
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Can you run a spirits brand like a business, not just a campaign calendar?
Do you know how to turn brand strategy into results across on-trade and retail?
Ready to own a portfolio in Dubai, with a generous relocation package?
MacGregor Black is partnering with a leading international beverage business on the search for a Marketing Manager – Spirits based in Dubai, UAE.
This role takes ownership of marketing for a portfolio of spirits brands across the UAE and Oman, covering brand strategy, trade activation and commercial delivery. You will work closely with Sales, brand owners and agencies, running your brands like a mini-business across on-trade and retail in a flat structure with real autonomy.
Key Responsibilities
- Own marketing activity for a portfolio of spirits brands, translating brand objectives into practical plans and campaigns
- Develop and deliver brand plans aligned with wider business and category priorities
- Coordinate campaigns, promotions, activations and launches across on-trade hospitality and retail
- Work closely with Sales and account teams to understand customer needs and support brand performance
- Make sure activity, materials and customer experiences reflect brand positioning and suit each channel
- Monitor market and consumer developments, and use performance insights to shape future activity
- Manage plans, timelines and delivery, balancing brand-building ambition with commercial reality
- Work with colleagues across Marketing, Sales and other functions, as well as external agencies
What We’re Looking For
- Experience as a Marketing Manager, Brand Manager, Trade Marketing Manager or similar
- Spirits industry experience strongly preferred, with transferable drinks-category experience also considered
- Experience planning and executing brand activity across on-trade and retail channels
- A track record of working closely with Sales or commercial teams
- Commercial awareness, and the ability to link marketing activity to brand and business performance
- Comfort taking ownership and making progress in a relatively flat structure
- Strong communication, organisation, stakeholder management and execution skills
Important to Note
The focus is on a commercially minded marketer with relevant spirits and channel experience, not simply a campaign specialist. The successful person should be comfortable owning a brand or portfolio and working closely with Sales. The specific brands will be aligned to the candidate’s background.
Location & Relocation
The successful candidate must be based in Dubai, UAE. The search is international, and candidates currently outside the UAE are welcome to apply if they are willing to relocate. A very generous relocation package is available.
For more information, contact Scott McGowan
