PATH Trainer

Do you know what a perfect pour looks like, and can you teach it to a room of bartenders?

Are you a genuine beer specialist, rather than a drinks trainer who covers beer?

Ready to take your beer education expertise to Dubai, with a generous relocation package?

MacGregor Black is partnering with a leading international beverage business on the search for a PATH Trainer – Beer based in Dubai, UAE.

This is a specialist, hands-on role for a beer educator who can lift product knowledge and serving standards across the UAE on-trade. You will train bartenders, hospitality teams and internal colleagues, and work closely with Sales and Marketing to turn training into brand advocacy, visibility and sales growth.

Key Responsibilities

• Deliver structured face-to-face and online training on beer styles, ingredients, brewing and production, brand heritage, storage and quality
• Train teams on draught and packaged beer handling, equipment, glassware, temperature, pouring and perfect serve standards·
• Create and adapt training programmes, masterclasses and materials for different audiences and experience levels
• Represent priority beer brands through tastings, demonstrations and presentations, and support activations, events and competitions
• Build relationships with bartenders, bar managers, hospitality customers and internal stakeholders Visit outlets to assess standards, reinforce learning and identify opportunities to improve quality, visibility, listings and distribution
• Support the development of internal colleagues and brand ambassadors
• Maintain records of training delivery, outlet visits, feedback and agreed performance measures

What We’re Looking For

• Demonstrable experience as a dedicated beer trainer, educator or ambassador, or in a closely related specialist beer role
• Strong technical knowledge of beer, brewing and production, product quality and serving standards
• Experience designing and delivering training to hospitality or on-trade audiences
• Confidence presenting to groups and adapting delivery for multicultural teams
• Excellent communication, organisation and relationship-building skills, with a commercial outlook
• Fluent written and spoken English
• Beer, brewing or beverage qualifications are beneficial

Important to Note

This role requires genuine, hands-on beer training expertise. General spirits or wine training alone will not be sufficient. Candidates from brand-owner backgrounds may be considered where they meet the specialist beer training requirements. Distributor backgrounds are not suitable for this particular brief.

Location & Relocation

The successful candidate must be based in Dubai, UAE. The search is international, and candidates currently outside the UAE are welcome to apply if they are willing to relocate. A very generous relocation package is available.

For more information, contact Scott McGowan