Performance Marketing Specialist (Real Estate)

Company: Gulf Realty

Location: Dubai, United Arab Emirates

Job Type: Full-time

About Us

At Gulf Realty, we are a dynamic real estate brokerage committed to connecting clients with premier properties across Dubai. We rely on data-driven marketing, high-impact video content, and automated workflows to stay ahead in a highly competitive market. We are looking for an aggressive, growth-focused Performance Marketing Specialist to scale our digital campaigns, drive high-intent buyer leads, and help explode our social media presence.

Role Overview

You will take full ownership of our paid media channels while heavily influencing our organic content strategy. The ideal candidate must have a background in real estate marketing, a deep understanding of what drives social media growth, and the ability to craft compelling video scripts that hook viewers. You will bridge the gap between high-converting paid ads and viral organic content.

Key Responsibilities

• Real Estate Campaign Management: Build, manage, and scale lead-generation campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and LinkedIn targeting property buyers, sellers, and investors.
• Video Scripting & Content Strategy: Write, review, and optimize scripts for short-form video content (TikTok, IG Reels, YouTube Shorts). You must know how to write strong hooks, retain viewer attention, and drive action.
• Social Media Growth: Develop and execute strategies to grow our organic follower base and increase engagement across all major platforms.
• Lead Optimization & CPA Reduction: Continuously monitor campaigns to improve lead quality, lower Cost Per Acquisition (CPA), and ensure a steady pipeline of qualified real estate prospects.
• Creative A/B Testing: Run tests on ad copy, video scripts, and visual assets—working closely with our production workflow to find winning formulas.
• Data & Automation Tracking: Track campaign performance and ensure seamless data flow from ad platforms into our internal lead routing systems (CRM, Google Sheets workflows).

Requirements

• MUST HAVE: Proven experience in Performance Marketing specifically within the Real Estate sector.
• Strong knowledge of social media algorithms, audience growth strategies, and video scripting for platforms like TikTok, Instagram, and YouTube.
• Expertise in Facebook Ads Manager, Google Ads, and TikTok Ads Manager.
• Ability to understand the Dubai property market, including developer launches (off-plan) and secondary market dynamics.
• Strong analytical skills to interpret data, identify trends, and translate them into actionable campaign and content improvements.
• Familiarity with lead automation and CRM data tracking tools.

What We Offer

• Competitive base salary with performance-based incentives.
• A fast-paced, highly creative environment where you will work directly with top-tier video and graphic assets.
• Opportunities for professional growth and total autonomy over digital and growth strategy.
• Employment visa and standard UAE health insurance benefits.

How to Apply

Please submit your updated resume. Important: Along with your application, please include a brief portfolio or case study highlighting a successful real estate lead-generation campaign you have managed, as well as an example of a social media account you have grown or a video script you have written.