Senior Social Media Associate

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression. We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 27+ nationalities. We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary. Purpose of Position CASETiFY is currently recruiting a dynamic and trend-savvy Senior Social Media Associate to drive execution excellence in our marketing campaign planning and social media rollout, focusing on CASETiFY Co-Lab and partnerships. This role will collaborate closely with the Partnerships Team and the Creative Team to create cohesive marketing efforts across diverse Co-Lab projects on a global scale. The position reports directly to the Brand Marketing Director. The ideal candidate will excel in visual curation and storytelling - leading the ideation and execution of global social media campaigns that embody the CASETiFY brand. Job Description Lead and execute marketing campaigns on social media, with a strong focus on boosting social engagement and organic following. Manage analytical tools to conduct post-campaign, monthly, and annual social reports or special reports to derive insights. Develop and manage the @casetify_colab posting calendar aligned with major Co-Lab launch dates; update social marketing trackers for internal and external team visibility on the posting plan; and create on-brand copy briefs and approve final marketing copy for social channels. Communicates and collaborates regularly with cross-functional stakeholders, supporting them with expert insights, inspiration, and clear direction. Connects the dots with data and opportunities and creates their own content where necessary. Craft project briefs for external creators to develop high-quality UGC/influencer content for social media and follow up on related operations. Compile social media toolkits for global and regional synergy, distribute respective information to regional teams, and oversee the alignment with posting plans. Support the Brand Marketing Director in ideating and executing marketing activations for Co-Labs and partnerships, outlining the creative briefs with compelling visual presentations that resonate with social best practices, audience insights, and goals of partnership campaigns. Identify emerging social and visual trends in technology, lifestyle, and fashion that would resonate with the CASETiFY community. Translate these trends into tangible content ideas for Co-Lab campaigns. Align and follow up on timelines with the cross-functional teams to ensure timely posting execution with minimal supervision. Assist in managing different counterparts and ensuring alignment with the broader brand strategy. Requirement Bachelor’s Degree in Marketing, Design, Communications, or a related field. 2+ years of social media/brand marketing experience, preferably within a creative agency or media titles focused on campaign development. Exceptional ability in creative direction, visual communication, and storytelling. Proficiency in Capcut, Adobe Creative Suite, Figma, Canva, Keynote, or other graphic applications. Strong attention to detail with the ability to multitask efficiently; proactive team player with a responsible problem-solving mindset. Excellent written, verbal, and visual communication skills in English. Proficiency in Chinese is a plus. Ability to work efficiently in a high-pressure, fast-paced, deadline-driven environment.