Account Director - Performance Marketing & Growth

Location: Neo Psychiko, Athens, Greece (Hybrid: Monday and Friday remote)

About the Role

Push is looking for an experienced Account Director - Performance Marketing & Growth to join our Athens team.

This is a senior strategic and client-facing role sitting at the intersection of Performance Marketing, Account Management and Commercial Growth.

You will work closely with our Paid Media, SEO/GEO, Social Media and Commercial teams, helping shape strategy for some of our most important accounts, strengthening senior client relationships and identifying opportunities to grow the value we provide.

This is not a traditional Account Director position. We are looking for someone with a strong foundation in Performance Marketing, particularly Google Ads and Meta Ads, who has developed into a confident strategic, commercial and client leader.

You will not be responsible for the day-to-day optimisation of campaigns. However, you must understand performance marketing deeply enough to challenge thinking, interpret results, identify opportunities and provide meaningful strategic direction to our specialist teams.

Push combines deep performance marketing expertise with AI-driven technology and services across Paid Media, SEO & GEO, Social Media Management and other digital channels.

Key Responsibilities

Client Strategy & Account Leadership

• Act as a senior strategic partner across a selected portfolio of Push clients.
• Build strong relationships with senior client stakeholders and understand their wider marketing and business objectives.
• Participate in selected monthly client meetings and strategic reviews rather than every day-to-day account call.
• Join and help lead QBRs, turning campaign data and channel performance into clear commercial stories, strategic recommendations and next steps.
• Act as a senior escalation point when strategic or commercial input is required.
• Help maintain strong client satisfaction, retention and account portfolio growth

Performance Marketing Strategy

• Provide strategic direction and constructive challenge to the Paid Media team across performance campaigns.
• Review channel strategy, objectives, KPIs, budget allocation, targeting, measurement, testing and opportunities for growth.
• Bring deep knowledge of Google Ads and Meta Ads and understand how Paid Search and Paid Social contribute to wider customer acquisition strategies.
• Stay current with new platform features, technologies, campaign formats and best practices across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads and the wider performance marketing ecosystem.
• Translate important industry and platform developments into practical opportunities for Push teams and clients.
• Work collaboratively with specialists rather than replacing their day-to-day channel expertise.

Portfolio Growth & Commercial Development

• Take an active role in protecting and growing Push's existing Paid Media and SEO/GEO portfolio.
• Identify relevant cross-sell and upsell opportunities based on client business needs rather than simply selling additional services.
• Work with the Commercial team on RFPs, pitches and proposals across Paid Media, SEO/GEO and Social Media Management.
• Help translate prospect requirements into compelling strategies, scopes, KPIs and commercial propositions.
• Participate in selected pitches and senior new-business meetings where strategic or technical credibility is required.
• Support conversations around scope, investment and commercial negotiations.

SEO, GEO & Integrated Digital Strategy

• Collaborate with the SEO/GEO team to ensure Paid and Organic Search strategies complement each other.
• Understand the fundamentals of SEO sufficiently to discuss strategy, performance, opportunities and priorities with clients.
• Develop an understanding of GEO and the changing way brands gain visibility across AI-driven search and discovery platforms.
• Collaborate with Social Media Management and other specialists when a broader digital strategy is required.

AI & Innovation

• Be genuinely curious and enthusiastic about AI and its impact on marketing.
• Use AI tools confidently in your own day-to-day work for research, analysis, strategy, ideation and productivity.
• Help drive practical AI adoption across teams, encouraging experimentation while maintaining strong strategic and human judgement.
• Work with colleagues to identify new tools, techniques and workflows that can improve the quality or efficiency of our work.
• Champion a culture of continuous learning and experimentation.

What We're Looking For

• 7+ years' experience in digital marketing within an agency environment.
• Minimum 5 years of strong Paid Media / Performance Marketing experience, with substantial experience across both Google Ads and Meta Ads.
• Significant previous hands-on campaign experience, even if you are no longer responsible for day-to-day campaign optimisation.
• At least 2 years in a senior client-facing, strategic, account management or leadership position.
• Strong understanding of performance marketing strategy, measurement, KPIs and commercial outcomes.
• Working knowledge of SEO. Deep hands-on SEO expertise is not required.
• Interest in GEO, AI Search and the evolution of Search Marketing.
• Social Media Management experience or knowledge is advantageous but not essential.
• Strong overall marketing knowledge beyond individual advertising platforms.
• Excellent commercial and business acumen.
• Demonstrable experience identifying client growth, cross-sell or upsell opportunities.
• Strong account management and stakeholder-management skills.
• Excellent presentation and storytelling ability, particularly when translating data into business recommendations.
• Strong analytical and logical thinking.
• Excellent negotiation and influencing skills.
• Ability to challenge specialists constructively while respecting channel expertise.
• Confident handling multiple clients, priorities and stakeholders in an agency environment.
• Passionate about AI, technology and the changing marketing landscape.
• Fluent written and spoken Greek and English.

The Person

You are likely someone who started your career closer to Performance Marketing, built substantial experience in Google Ads and Meta Ads, and gradually moved towards broader strategy and senior client leadership.

You understand both the numbers and the client.

You are comfortable discussing CPA, ROAS, attribution, budgets and conversion strategy with a Performance Specialist in the morning and presenting commercial recommendations to a CEO, CMO or Marketing Director later that day.

You are analytical without being overly technical, commercial without being overly sales-focused and confident enough to challenge both clients and internal teams when you believe there is a better approach.

You are also curious. Digital marketing changes constantly, and AI is accelerating that change. You actively want to understand what is coming next rather than relying on what worked three years ago.

What this role is not

This is not a day-to-day campaign management role. Our Paid Media specialists own campaign implementation and optimisation.

It is also not a traditional client services position where technical understanding sits entirely with specialist teams.

The successful candidate needs enough Performance Marketing expertise to guide strategy, challenge recommendations and identify opportunities, combined with the communication and commercial skills to turn that expertise into stronger client relationships and business growth.

Benefits

• Team Building Opportunity: Take a leading role in developing Greece's first fully managed AI-powered agency team.
• Entrepreneurial Earning Model: Our innovative model rewards you based on Push's client portfolio revenue performance, offering unlimited growth potential tied to your success.
• Hybrid Work Model: Enjoy the flexibility of working remotely on Mondays and Fridays.
• Structured Work Schedule: Maintain a balanced routine with working hours from 10:00 AM to 6:30 PM, with no overtime expectations.
• Professional Growth: Benefit from extensive training and ongoing support from our London-based Paid Media, SEO-GEO & AI teams.
• Vibrant Culture: Be part of a dynamic workplace with quarterly team-building activities and engaging social events.