Ads Marketing Specialist

About the Role

We're looking for an experienced Performance Marketing Specialist to manage and scale paid advertising campaigns for high-ticket B2B offers and business events.

We're looking for someone who understands how to reach business owners, entrepreneurs, executives, and decision-makers, generate qualified leads, and turn advertising budgets into measurable business results.

You should be confident managing campaigns independently, analyzing performance, and making data-driven decisions to continuously improve results.

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Linked In Ads, Google Ads, and YouTube Ads.
• Develop lead generation strategies for high-ticket B2B offers, business conferences, workshops, summits, and professional events.
• Manage advertising budgets and allocate spend effectively to maximize campaign performance.
• Track, analyze, and optimize key metrics, including CPL, CPA, ROI, and ROAS.
• Continuously test and improve audiences, ad creatives, messaging, and landing pages.
• Build and optimize retargeting campaigns and conversion funnels.
• Monitor lead quality, event registrations, conversion rates, and overall campaign profitability.
• Set up and maintain accurate conversion tracking and performance reporting.
• Work closely with the marketing and sales teams to improve campaign results and lead quality.
  

Requirements

• Minimum 3 - 5 years of hands-on experience in media buying or performance marketing.
• Proven experience running successful campaigns for high-ticket B2B offers and/or business events.
• Strong experience with Meta Ads, Linked In Ads, Google Ads, and YouTube Ads.
• Solid understanding of SEO (Search Engine Optimization) and GEO (Generative Engine Optimization).
• Strong knowledge of lead generation, conversion tracking, retargeting, and funnel optimization.
• Experience managing and scaling advertising budgets.
• Proficiency in Google Analytics 4, Google Tag Manager, and Meta Ads Manager.
• Strong analytical skills and the ability to interpret performance data and make strategic decisions.
• Good English communication skills and the ability to work independently in a remote environment.
  

Nice to Have

• Experience promoting business conferences, summits, seminars, or high-ticket events.
• Experience with CRM platforms, lead tracking, and marketing automation.
• Experience optimizing campaigns for booked appointments, qualified leads, and sales revenue.
• Familiarity with LinkedIn Ads and other B2B advertising channels.
  

What Matters Most

We're looking for someone who can demonstrate actual campaign results, not just platform knowledge.

• You should understand the difference between generating leads and generating qualified leads that turn into customers or event attendees.