B2B lead

Company Description Lasani Surgical Industry is a globally trusted manufacturer and exporter of precision-engineered Surgical Instruments, Orthopedic Implants, and Dental Instruments for international healthcare markets. The company uses German Stainless Steel L316 to ensure durability, corrosion resistance, and consistent clinical performance. With a strong commitment to quality and reliability, Lasani provides a 5-Year Working Warranty on its instruments. The organization supports OEM, private labeling, and customized manufacturing, serving distributors, hospitals, and medical suppliers worldwide with competitive pricing and dependable logistics.

Role Description The B2B lead role is a part-time position responsible for developing and managing business-to-business relationships with distributors, hospitals, and medical suppliers. Based in Sialkot with a hybrid work arrangement, the role involves both on-site client engagement and some work-from-home activities such as online meetings, follow-ups, and reporting. Day-to-day tasks include identifying and qualifying new international and local leads, managing sales pipelines, preparing proposals and quotations, and coordinating with internal teams on pricing, product specifications, and delivery schedules. The B2B lead will also support OEM and private labeling opportunities, maintain accurate records in CRM tools, and contribute to market research and competitive analysis to drive growth.

Qualifications

• Strong B2B sales, lead generation, and account management skills, with experience in healthcare, medical devices, or related industries preferred.
• Proficiency in business communication, stakeholder management, and negotiation, including the ability to present products and solutions clearly to international clients.
• Ability to use CRM systems, spreadsheets, and online communication tools to manage pipelines, track activities, and report performance.
• Knowledge of export processes, basic logistics, and international trade practices; familiarity with OEM, private labeling, or customized manufacturing is an advantage.
• Strong analytical and research skills to identify market opportunities, understand client needs, and support strategic decision-making.
• Excellent written and spoken English; additional language skills are a plus.
• Minimum of a bachelor’s degree in Business, Marketing, International Relations, or a related field, or equivalent practical experience.
• Self-motivated, able to work independently in a hybrid setting, and comfortable collaborating with cross-functional teams in Sialkot.