B2B Social Media & Lead Generation Specialist

WE ARE HIRING

Position: B2B Social Media & Lead Generation Specialist

Location: Pakistan / Egypt (Remote)

Employment Type: Part-Time

Company: Triple Covalent

Client: Saudi Arabia-Based Education Consultancy

Target Market: Saudi Arabia & GCC

Triple Covalent is seeking a creative, proactive, and results-oriented B2B Social Media & Lead Generation Specialist to support a Saudi Arabia-based education consultancy working with schools, educators, and academic leaders across the GCC.

This role combines social media management, content creation, B2B prospecting, and business development. We are looking for someone who can build a credible digital presence while generating meaningful business opportunities through targeted outreach.

Key Responsibilities

Social Media Management & Content Creation

• Manage and grow the company's LinkedIn and Instagram presence.
• Create and publish 4–5 high-quality posts per week, adapted for both platforms.
• Develop engaging content, including carousels, short-form videos, reels, educational insights, and thought leadership posts.
• Create promotional materials for webinars, masterclasses, professional development programmes, and educational events.
• Focus on authentic, relevant, and engaging content rather than generic AI-generated posts.
• Monitor audience growth, engagement, and content performance.

B2B Lead Generation & Business Development

• Research and develop targeted databases of K–12 schools, educational institutions, and education organisations across Saudi Arabia and the GCC.
• Identify key decision-makers, including school principals, academic directors, heads of departments, and professional development coordinators.
• Execute personalised LinkedIn and email outreach campaigns.
• Build relevant professional connections and initiate meaningful conversations with prospective clients.
• Manage prospect follow-ups, nurture leads, and maintain an organised outreach pipeline.
• Generate qualified business enquiries and introductory meetings.
• Track outreach activities, responses, conversions, and potential business opportunities.

Reporting & Performance

• Prepare monthly reports covering social media performance, audience growth, outreach activity, responses, qualified enquiries, and meetings generated.
• Establish baseline performance during the first month and test content and outreach strategies.
• Work towards realistic, measurable growth and lead generation targets agreed upon after the initial evaluation period.

Candidate Requirements

• Demonstrated experience in B2B social media management, digital marketing, or lead generation.
• Strong understanding of LinkedIn marketing, prospecting, and professional networking.
• Excellent written and spoken English.
• Ability to create professional social media content using Canva, CapCut, or similar tools.
• Familiarity with LinkedIn Sales Navigator, Apollo, or other B2B prospecting platforms is an advantage.
• Strong research, communication, organisational, and follow-up skills.
• Ability to work independently, manage deadlines, and deliver measurable results.
• Previous experience working with Saudi Arabian or GCC clients is preferred.
• Experience in the education sector is an added advantage.

How to Apply

We welcome applications from qualified candidates based in Pakistan and Egypt.

Please email the following to management@triplecovalent.com:

• Updated CV or professional profile.
• Examples of previous social media work or a content portfolio.
• Relevant B2B lead generation experience and measurable results, where available.
• A brief explanation of how you would approach this role.
• Your availability and expected monthly compensation.

Email Subject: B2B Social Media & Lead Generation Specialist

Company Website: www.triplecovalent.com

Compensation Package

This is a part-time, remote position offering the following monthly compensation:

Pakistan: PKR 35,000 per month

Egypt: EGP 6,800 per month

Compensation may be reviewed based on relevant experience, demonstrated capabilities, and performance.

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