Brand Manager Zewa

Brand Manager, Zewa (fixed-term/maternity cover)

Want to shape a brand that makes an impact in people’s everyday lives? Ready to turn consumer insights into meaningful brand experiences? Join Essity and bring your perspective, commercial thinking and creativity to Zewa in Greece.

About the Role

As Brand Manager for Zewa, you will own the local brand agenda in Greece, translating global and regional strategy into effective local plans. From assortment and pricing to communications, consumer insights and marketing investment, you will have broad ownership of how the brand comes to life in the Greek market.

Based in Athens, this is an approximately 18-month fixed-term opportunity, offering exposure across local, regional and global teams. You will work closely with sales colleagues, agencies and other stakeholders while contributing your marketing and product-management expertise to brand and product initiatives.

If the role sounds interesting for you, please apply with English CV.

What You Will Do

• Brand Planning: Develop and implement the local marketing plan for Zewa, ensuring alignment with global requirements and relevant marketing strategies.

• Portfolio & Pricing: Propose and manage the optimal product assortment and related pricing for the local market.

• Marketing Investment: Manage the assigned advertising and promotion budget, allocating investment across appropriate activities.

• Consumer & Market Insights: Gather brand, product, channel and consumer insights and turn them into effective go-to-market actions.

• Brand Activation: Develop and lead marketing initiatives, including media strategy across relevant consumer touchpoints, and evaluate their effectiveness.

• Agency & Project Management: Manage media, BTL and PR agencies and contribute to cross-functional brand and product-related projects.

• Stakeholder Collaboration: Build effective relationships across local, regional and global teams, sharing expertise and best practices while contributing to wider projects and networks.

Who You Are

• You hold a university or college degree in Economics, Marketing or a closely related field.

• You bring solid relevant brand or marketing experience, with solid knowledge of consumer and commercial marketing; experience in FMCG would be an advantage.

• You have proven project-management capability and are comfortable working with market data; product management, product development, manufacturing exposure or digital marketing experience would be valuable.

• You combine strategic and analytical thinking with strong communication, relationship-building and organizational skills. You are results-focused, detail-conscious, collaborative and comfortable managing competing priorities in a matrix environment.

• You communicate with high professional fluency in Greek and fluent written and spoken English, enabling effective collaboration with local and international stakeholders.

What We Can Offer You

Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.

Innovate for Good | Excel Together | Be You with Us

More About Location

The position is based in Athens, Greece and connects you with local colleagues as well as regional and global marketing stakeholders. The role also offers broad cross-functional exposure, including collaboration with sales teams and external agency partners.

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About Us

Essity is a leading global hygiene and health company. Our expertise began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.

Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. We innovate for good to break barriers and contribute to shaping a healthier future. At Essity, we have a people-first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose. Our performance-orientated environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health. We provide a sustainable work-life based on flexibility for both employees and employers. We are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, enables customers and consumers to lead fuller lives at all stages of life.

Our leading global brands include TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa are sold in 150 countries. I In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. We are headquartered in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity!