Cold Calling Specialist

Company Description AdMasters Advertising Agency is a data-driven digital marketing company that helps global brands scale through high-performance advertising on Meta, Google, and TikTok. The agency focuses on driving measurable growth and conversions for international e-commerce and service-based businesses, using full-funnel strategies from awareness to retargeting. AdMasters emphasizes global standards, ensuring brands resonate with diverse international audiences while prioritizing strong return on ad spend and budget efficiency. Core services include Meta Ads, Google Search and Display Ads, TikTok marketing and content strategy, and high-converting landing page optimization.
Role Description The Cold Calling Specialist is a full-time, hybrid role based in Multan, with the flexibility to perform some tasks from home. In this role, the specialist will conduct outbound calls to prospective clients, introduce AdMasters’ digital marketing services, qualify leads, and schedule follow-up meetings or demos for the sales team. Daily tasks include maintaining call logs, updating CRM records, following scripts while tailoring messaging to prospect needs, and achieving agreed call and conversion targets. The specialist will collaborate with marketing and sales colleagues to refine outreach strategies, provide feedback on lead quality, and contribute to improving overall client acquisition efforts.
Qualifications

• Strong communication and interpersonal skills, including clear spoken English and confident phone presence.
• Proficiency in cold calling, lead generation, and basic sales techniques, with the ability to handle objections and build rapport.
• Experience working with CRM or lead management tools, and ability to accurately document call outcomes and prospect information.
• Basic understanding of digital marketing concepts (e.g., Meta, Google, TikTok ads) and the ability to explain services in simple terms.
• Goal-oriented mindset with the capacity to meet daily and weekly call, appointment, and conversion targets.
• Comfort working in a hybrid environment in Multan, managing time effectively across office and home settings.
• Previous experience in telemarketing, inside sales, or customer outreach is preferred but not mandatory.
• High school diploma or equivalent; further education in business, marketing, or communications is an advantage.