Content Strategist – Tok Pros

Tok Pros is a fast-growing TikTok Shop growth agency for DTC (direct-to-consumer) brands. We help DTC brands grow through creators, affiliates and content that sells. We're building a small team of exceptional people, and we care more about thinking, skill and drive than about a perfect CV.

About the role

We're looking for a Content Strategist who knows what makes people stop, watch, trust and buy. You'll own the content strategy for several DTC brands, from customer research and positioning to angles, hooks, creator briefs, reviews and scaling what works.

You don't need TikTok Shop experience. If you're a strong content thinker on any platform, we'll teach you TikTok Shop.

How you think (this matters most to us)

• Audience first: you start with the customer, not the product. You know their problems, desires, objections and the exact words they use.
• Every piece has a purpose: you can explain why a piece of content exists and what it should drive, whether that's sales, trust or community.
• Ideas you can test: every video or post tests a clear idea, for example "busy moms think this is hard to clean," not just a random format.
• Hook-obsessed: you know the first 3 seconds decide everything, and you can explain why a hook works or doesn't.
• Results over vanity: views are nice, but you judge content by what it actually drives.
• Data into creativity: give you a sheet of results and you'll spot patterns and come back with fresh ideas.
• Test and learn: you change one thing at a time, learn fast, double down on winners and drop losers without ego.
• Native, not polished: you know real, relatable content beats glossy ads, and you adapt one idea to each platform instead of copy-pasting.
• Systems thinker: you turn what works into templates and repeatable processes, and you use AI tools on purpose.
• Ownership: you make decisions, solve problems and don't wait to be told what to do.

What you'll do

• Research: dig into each DTC brand's product, customers, reviews, comments, competitors and trends.
• Positioning: help define how each brand should show up and what makes it different.
• Content strategy: build content pillars, angles and hooks for each brand,
• Monthly content plan: create a plan per brand tied to its goals, launches and campaigns.
• Creator briefs: write clear, simple briefs that cover the hook, proof, demo, key message and call to action. If a creator has to ask a question, the brief can be clearer.
• Creative review: review creator content within 48 hours and give specific, line-by-line feedback, like "replace the first line with the price drop," not "make it better."
• Testing: run structured tests on hooks, proof types (demo, review, comparison) and calls to action in two-week cycles.
• Performance tracking: track results by angle (videos, views, sales) and turn insights into the next round of briefs.
• Repurposing: turn one winning idea into multiple pieces of content and formats.
• Community: answer creators' product questions and help keep our Discord creator community active.
• Organisation: keep brand sheets and trackers updated in Google Sheets and ClickUp.
• Planning: work with our Head of Brand & Creative on monthly brand plans, bi-weekly check-ins and month-end reviews.

What we're looking for

• At least 1 year in content strategy, social media, content marketing, UGC, creator management or creative strategy on any platform.
• Experience with DTC or e-commerce brands.
• A portfolio or examples where you can explain the idea behind the content and the results.
• Strong taste for short-form, scroll-stopping content.
• Clear written English and the confidence to give direct, kind feedback.
• You're organised and can manage several brands and deadlines at once.
• You're comfortable with Google Sheets and a task tool like ClickUp, Asana or Trello.
• You're curious, coachable and hungry to grow.

Nice to have

• Short-form video experience (TikTok, Reels, Shorts)
• Experience with creators, influencers or UGC
• Performance marketing or paid social experience
• Scripting, copywriting or basic editing skills

Why join Tok Pros

• Work on real DTC brands and see your ideas turn into real sales.
• Learn TikTok Shop, one of the fastest-growing e-commerce channels, from the inside.
• A clear growth path to lead content for a pod of brands.
• A supportive, results-driven team that moves fast.
• Fully remote.

How to apply

Apply through LinkedIn and include:

1. Your CV
2. 2–3 pieces of content or campaigns you planned or worked on, with one line each on the idea behind it and why it performed
3. A short answer: how would you come up with 3 content angles for a DTC brand you've never worked with?

Shortlisted candidates will be invited to a short trial task to show how they think.