Cross-Sell Manager

Cross-Sell Manager Looking for a commercially sharp Cross-Sell Manager to own the strategy that turns single-brand players into higher-value, multi-brand ones across the casino portfolio! Apply We usually respond within a week Location: Hybrid - Malta (3 days per week in office) Reporting to Head of Country Management We're looking for a commercially sharp, player behaviour-obsessed Cross-Sell Manager to own how players move between multiple casino brands - and how much more they're worth once they do. You'll design the strategy that turns a single-brand player into a multi-brand one, then direct the specialist teams who bring it to life. This is a strategy and orchestration role, not a hands-on campaign role. You look across the entire business and spot where cross-sell opportunities exist: in CRM, Marketing, Operations, Product - opportunities are endless. You define the what and the why - and you'll brainstorm with department heads, define the strategy and align the teams who own the how. Your Impact Strategy & framework Own the cross-sell strategy across multiple brands - how players discover, trial, and stick with a second and third product. Map cross-brand journeys to lifecycle stage and player motivation. Build a forward-looking cross-sell roadmap: which cohorts, which moments, which mechanics, in what order - together with other department Heads. Cross-sell strategy across every department Spot the opportunities first - proactively identify where cross-sell can work across the whole business, not just where it's obvious. This is a core part of the role. Design the cross-sell approach for each team and channel, then brief them to deliver it. Behavioural insight & targeting Work with Claude to identify high-value cross-sell cohorts, migration triggers, and the moments that matter. Collaborate with BI to ensure data reliability. Read behavioural, transactional, and engagement data to understand why a player moves from Brand A to Brand B - and how to trigger that move without cannibalising value Shape predictive approaches to player movement and lifetime value. Commercial ownership Define and own the KPIs: cross-sell conversion, multi-brand adoption, value-lift, retention. Run cannibalisation and incrementality checks. Turn results into clear, decision-ready insight for senior stakeholders. Innovation Bring new mechanics to the table. Keep competitor and market intelligence flowing into the strategy. What Makes You a Fit Solid proven working experience in iGaming, ideally across both retention and acquisition - you've seen the player lifecycle from both ends and hold a strong marketing knowledge. Deep understanding of player behaviour and what actually moves it. Strong commercial and analytical instinct - you can turn a dashboard into a plan. A holistic, joined-up view - you see cross-sell potential across all departments, and can spot the openings others miss. A genuinely creative mind - you think in mechanics and hooks, not just funnels, and can invent cross-sell plays for departments that have never run one. Excellent stakeholder management - you can lead diverse teams to a shared outcome without owning any of them. Multi-brand or multi-product experience is a must. What success looks like More players adopting a second and third brand, and doing so earlier. Higher lifetime value and engagement for cross-brand players. Net-positive incremental value. A clear, repeatable framework and a live pipeline of experiments Tight cross-team rhythm across multiple departments. What's in it for you? ✨ Be with a team that builds the momentum that moves the industry. A fast-paced environment driven by innovation, curiosity, and a shared love for technology. A people-first culture that rewards ambition, integrity, and genuine collaboration. Comprehensive benefits package for Malta-based employees, including: Private health insurance, wellness allowance, and communication allowance. Healthy lunch on Wednesdays and a varied calendar of social events throughout the year.. Employee discounts in restaurants and businesses. Extended second-parent leave policy. Private parking space. This opportunity is powered by Bet On Talent - Applying through us is your ultimate VIP pass 💎 We work deeply within our partner's ecosystem, which means we skip the generic applicant piles and fast-track your profile straight to the team - Hit apply now and let's make your next big career move happen! Department Marketing Locations Malta Remote status Hybrid Employment type Full-time Applicant tracking system by Teamtailor