Digital Marketing Specialist

Company Description Trustline BPO is a results-focused Business Process Outsourcing company providing inbound lead and call solutions for the Home Improvement and Insurance industries in the U.S. market. The organization specializes in performance marketing and PPC, using Google Ads and Meta (Facebook & Instagram) to generate high-intent prospects. Campaigns are designed for conversion, compliance, and scalability, helping partners increase qualified inbound calls and booked opportunities. Trustline BPO offers services such as inbound lead and call generation, PPC management, call tracking, quality monitoring, and ROI-driven digital marketing strategies. The team emphasizes lead quality, transparency, and long-term partnerships, combining marketing expertise with operational discipline to deliver measurable outcomes.

Role Description This is a full-time remote role for a Digital Marketing Specialist. The specialist will plan, execute, and optimize digital campaigns across PPC channels and social media platforms to drive qualified leads and inbound calls. Day-to-day tasks include managing ad accounts (e.g., Google Ads and Meta), monitoring campaign performance, analyzing web and call analytics, and implementing data-driven optimizations. The role involves collaborating with internal teams to refine targeting, messaging, and landing pages, while ensuring compliance with industry and client standards. The specialist will also prepare performance reports, identify opportunities for scaling, and contribute to the development of ROI-driven digital marketing strategies.

Qualifications

• Strong Digital Marketing and Online Marketing skills, with experience running performance-focused campaigns.
• Proficiency in Social Media Marketing, particularly Meta platforms (Facebook & Instagram).
• Ability to work with Web Analytics tools to track, interpret, and act on campaign performance data.
• Excellent Communication skills for collaborating with internal teams and presenting campaign insights.
• Hands-on experience with PPC platforms (e.g., Google Ads, Meta Ads Manager) and lead generation campaigns.
• Solid understanding of conversion optimization, A/B testing, and landing page best practices.
• Detail-oriented mindset with the ability to manage multiple campaigns and deadlines in a remote environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Experience in Home Improvement, Insurance, or call-based lead generation is an advantage.