Senior Strategist

Company Description: Brand Samurai Ltd is a strategy-focused company dedicated to helping organizations clarify their brand, define their market position, and achieve sustainable growth. The team combines analytical thinking with creative approaches to solve complex business and marketing challenges for clients across diverse sectors. Brand Samurai Ltd emphasizes collaboration, structured problem-solving, and measurable results, providing partners with clear roadmaps and actionable insights. Team members are encouraged to bring fresh perspectives, challenge assumptions, and contribute to building strong, differentiated brands.

Role description: The Senior Strategist is a full-time, hybrid role based in Abuja, with a mix of on-site collaboration and some work-from-home flexibility. This position leads end-to-end strategic engagements, including discovery, insight generation, strategy development, and implementation planning for brand, marketing, and customer experience initiatives. Day-to-day work includes conducting qualitative and quantitative research, analyzing market and consumer data, developing strategic frameworks, and translating findings into actionable recommendations and roadmaps. The Senior Strategist will facilitate workshops, collaborate closely with creative and account teams, and present strategic plans and reports to clients and internal stakeholders. The role also involves mentoring junior strategists, contributing to new business proposals, and helping refine the firm’s methodologies, tools, and best practices.

Primary Responsibilities

· Work with the teams to develop fully integrated traditional and digital marketing strategies and solutions that deliver on our clients’ business and marketing objectives.

. Develop persuasive client proposals, strategic presentations, and business development documents.

. Create compelling narratives and strategic frameworks that effectively communicate agency recommendations.

. Support business development efforts by participating in client pitches and presentations.

· Plan and execute marketing strategies, campaigns, and platforms, including social media, email, search engine optimization, search engine marketing, websites/landing pages, automation, video, and emerging technologies.

· Work with account teams to help define the scope and recommended approach for marketing and advertising projects.· Develop unique strategies and build upon current client strategies within the media arena to meet/exceed client objectives.

. Serve as a trusted strategic advisor to clients on branding, marketing, and communication matters.

· Oversee auditing of clients’ existing marketing efforts and develop strategies and tactics for optimization.

· Identify key trends and insights to make business decisions.· Ensure that advertising messages align with client or company objectives.

· Monitoring the performance of online and offline advertising campaigns and reporting the results to relevant stakeholders.

· Researching the current media landscape and keeping up to date with the latest media trends.· Determining the most suitable media mix given the nature of each client’s business, budget, and preferred advertising media.

. Provide strategic direction and insights during campaign development and execution.

. Review creative concepts and campaign materials to ensure consistency with approved strategies· Build and maintain relationships with clients, advertising platforms, and media influencers.

· Work with cross-functional teams, including other media specialists, to plan, implement, and improve account performance aligned with client goals and initiatives.

· Provide benchmark and tracking reports to Account Managers, Clients, and the Media Team on key performance indicators and provide insights on how they map to larger client goals.

. Prepare strategy reports, campaign evaluations, and client presentations

· Analyze trends and improve media performance based on the client’s KPIs.

· Brainstorm with the Creative teams to come up with ideas

. Create detailed marketing strategy documents and integrated communication plans for clients across various industries.

Key Requirements

· Bachelor’s degree in English, Advertising, Public Relations, Marketing, or a similar field.

· Capacity to work independently and collaboratively.

· A proven track record in developing strategic plans that benefit the client

· Ability to lead a team and work with minimal supervision.

. Master’s degree or professional certification in Marketing, Branding, or Strategic Management is an added advantage.

. Minimum of 10 years of experience in brand strategy, marketing strategy, advertising, or integrated marketing communications.

. Previous experience in an advertising, marketing, or communications agency.· Ability to work efficiently without compromising quality or accuracy.

. Ability to prepare an integrated marketing campaign document from start to finish.· Capacity to work on multiple writing projects simultaneously.