Director/Senior Manager, CTV Analytics

Description

Who We Are

Angel (NYSE: ANGX) is building an audience-driven studio and streaming platform. The Angel Guild has surpassed 3 million paying members who watch, screen, and vote on the stories we bring to theaters and the Angel app.

About the role

Connected TV (CTV) is one of our most important channels for reaching and growing the Angel Guild. We reach members through both paid advertising and platform partnerships with Roku, Amazon Fire TV, Apple, LG, Samsung, Vizio, Xumo, Google TV and others.

This role sits at the center of how Angel grows on CTV. Every week, month, and quarter, we need to know how each platform is performing and why, what each new opportunity is worth, and where to invest next. You will be the CTV measurement expert who gives us those answers.

From day one, you will analyze CTV performance by platform, build the financial models our business development team uses to evaluate and negotiate CTV partnership opportunities as they come up, and help us build quarterly business reviews on where we stand on each platform and how to improve. Your analysis gives our business development and engineering teams the facts they need for conversations with each platform partner: which placements are worth paying for, where performance is falling short, and which product or sign-up improvements would move results most. It also feeds the work of our Senior Technical Partner Managers as they manage each platform.

You will bring rigorous measurement to everything we do on CTV, from advertising to platform partnerships, so that every investment decision rests on clear evidence of what is driving Guild growth.

This is an individual contributor role reporting to the VP of Business Development and Strategic Partnerships. You will work side by side with our CTV paid media and platform partnership teams, and you will supply CTV data and insight to Angel's broader analytics and cross-channel measurement efforts.

Requirements

Expectations at Angel Studios

• Amplify light in every action.
• As the owner of your outcomes, you are empowered to break down silos and coordinate with any and all people you need in order to reach your goals.
• You are ultimately responsible for achieving the outcomes while also using resources wisely, whether that be money, people, or time.
• Know your customer. In this role, that means the paid media, platform partnership, and leadership teams who rely on your analysis. Understand what they need to make decisions, not just what you want to build.
• Help the teams you work with take initiative and ownership, and give consistent, timely, candid feedback with compassion.
• When you need more analytical or technical help, pull in the right analytics partners, and make it easy for them to succeed.

Essential functions

All responsibilities below apply specifically to connected TV (CTV) and streaming platforms.

You will own

• Platform performance reviews: Analyze CTV performance by app, platform, and lead our weekly and monthly reviews. Explain what changed and why, whether it was a shift in spend, a platform update, a technical issue, or real underperformance, and give clear guidance for the next week and the next month. Turn the findings into the platform-by-platform facts that business development and engineering use in conversations with each partner.
• Quarterly business reviews: Partner with the Partner Management team to build quarterly business reviews for each platform, covering where we stand, what is working, and how to improve. Support each platform's annual strategy with a data-driven view of the biggest opportunities.
• Measurement and incrementality: Define KPIs and measurement methods that separate awareness metrics from performance outcomes. Design and interpret incrementality tests, including geographic tests and audience holdouts, to measure the true impact of CTV advertising and platform placements on member growth, working with measurement partners such as Kochava and internal analytics partners.
• CAC targets and spend forecasting: Build and maintain the customer acquisition cost (CAC) target we trust, so the team knows when to scale CTV spend and when to pull back. Recommend the right mix of click-based and awareness advertising, and model how much we can invest each year and each quarter to support commitments with platform partners.
• Opportunity valuation and deal modeling: Value placements and tests, such as app icon placements, app rows, app replacements, and remote buttons, using the number and lifetime value of the members they bring in, working with our Guild Retention team on lifetime value. Build the financial models that business development uses to evaluate and negotiate CTV partnerships as opportunities come up.

You will contribute to

• CTV paid media analysis: Support the CTV paid media team's analysis of campaign, creative, and audience results for streaming and theatrical campaigns as needed.
• Dashboards and reporting: Provide the analysis and data that feed the dashboards used by our Senior Technical Partner Manager and paid media team. Dashboards are an output of your work, not its core.
• Data foundation: Work with internal analytics partners on the data behind CTV measurement. You will not be the primary data architect, but you will define what is needed, speak the language of data architecture, and be hands-on enough to pull, clean, and analyze the data you need to keep your work moving.
• Media mix modeling: Provide CTV data, context, and insight to Angel's cross-channel media mix modeling efforts.
• Industry research and collaboration: Stay current on CTV measurement standards and trends, and work closely with Marketing, Finance, Data Analytics, media agencies, platform partners, and measurement vendors.

Competencies

• 8+ years in analytics, measurement, finance, or strategy roles focused on streaming, connected TV, or digital advertising, with meaningful time on the platform or publisher side (a streaming service, a CTV platform or device maker, or an ad-supported video business). Agency experience is welcome.
• Hands-on experience measuring CTV and streaming performance, including attribution, incrementality testing, and view-through analysis, and a clear understanding of how TV data differs from click-based digital channels.
• Experience working with mobile measurement partners such as Kochava, or comparable third-party measurement vendors, and interpreting their results.
• Proven ability to turn measurement into business decisions: customer acquisition cost (CAC), lifetime value (LTV), payback, spend forecasting, and budget scenarios.
• Strong financial and analytical skills, including valuation, forecasting, cohort analysis, and experiment design, with the ability to build a business case that holds up to scrutiny from Finance and leadership.
• Hands-on proficiency with SQL and at least one dashboard or business intelligence tool, able to pull, clean, and analyze your own data, with enough technical fluency to define data requirements and work with data engineers and data scientists.
• Comfort working with imperfect, indirect data and building a clear point of view through modeling and testing.
• Strong communicator who can explain complex findings to both technical and non-technical partners, including platform partners and executives.
• Self-directed individual contributor who owns work from question to recommendation and can solve problems independently with the tools and data at hand, while working well across Media, Partnerships, Finance, and Data teams.
• Preference for candidates with experience at streaming services or CTV platforms such as Netflix, Hulu, Roku, LG, Vizio, Samsung, or Xumo.
• Mission fit: excitement for values-driven storytelling and Angel's audience-powered model.

Preferred education and experience

• Bachelor's degree in business, finance, economics, statistics, or a related field. An advanced degree is a plus.
• Experience on both the platform side and the agency side of CTV advertising.
• Experience valuing partnership opportunities or supporting commercial negotiations with platform partners.
• Familiarity with Angel, the Angel Guild, and our body of work (films, series, and other projects).

Why Angel

• Deep mission: your work supports content that Amplifies Light.
• High-ownership culture: you'll own the outcomes, break down silos, and move fast.
• The opportunity to directly shape how Angel's stories reach audiences on connected TV.
• Competitive benefits including full medical/dental/vision coverage, generous PTO, 401(k) matching, parental leave, and more.

Work environment and logistics

• Location: Utah preferred. Remote candidates will be considered.
• Work environment: Remote team members must have a private and quiet area for working hours in their location. When in our main office in Provo, UT, expect a comfortable, air-conditioned work environment. Team members are issued their own desks, but the office is an open, shared space and can be fast-paced and occasionally noisy.
• Physical demands: Will need to be able to sit or stand at a desk for extended periods of time.
• Position type and expected hours of work: Regular full-time, 40 hours per week.
• Travel required: Up to 10% of your time will be spent traveling.
• Work authorization: Must be authorized to work in the United States.

EEO statement

At Angel Studios, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates.

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities and activities may change at any time with or without notice.

Applicants have Federal employment law rights. For more information about these protections, please review the following official posters:

• FMLA
• EEOC
• Employee Polygraph Protection Act