KOL Executive

Company Description

Viral Pitch is a self-serve influencer advertising platform that enables brands to harness the power of authentic content and meaningful influencer relationships. The platform connects businesses with creators who can help build trust, engagement, and brand awareness through genuine storytelling. By simplifying campaign planning, execution, and performance tracking, Viral Pitch supports brands in running scalable, data-driven influencer marketing initiatives. Team members join a growing company focused on innovation in digital marketing and creator collaboration.

Role Description

The KOL Executive is a full-time, hybrid role based in Jakarta, Indonesia, with flexibility for partial work from home. This role focuses on identifying, onboarding, and managing Key Opinion Leaders (KOLs) and influencers across social media platforms. Day-to-day responsibilities include researching relevant creators, maintaining strong relationships, coordinating campaign briefs, negotiating deliverables, and ensuring timely content delivery. The KOL Executive will track campaign performance, provide reports and insights, and collaborate closely with internal teams such as marketing, sales, and client servicing. The role also involves staying updated on influencer marketing trends, social media best practices, and platform updates to improve campaign effectiveness.

Qualifications

• Experience in influencer marketing, KOL management, or social media campaigns, preferably within a digital or marketing agency environment.
• Strong relationship-building and communication skills to collaborate with influencers, creators, and internal stakeholders.
• Ability to research, evaluate, and shortlist suitable KOLs based on audience, content quality, and brand fit.
• Basic understanding of social media analytics and campaign performance metrics (engagement, reach, conversions).
• Organizational and time-management skills to handle multiple campaigns, deadlines, and stakeholder expectations.
• Comfort with hybrid work arrangements, with the ability to attend in-person meetings and events in Jakarta as needed.
• Proficiency in English and Indonesian for professional communication, negotiation, and documentation.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience in influencer marketing.
• Familiarity with major social platforms (Instagram, TikTok, YouTube, etc.) and current trends in creator and KOL ecosystems.
• Demonstrated problem-solving abilities and a data-informed approach to optimizing influencer campaigns.