KOL Specialist (Contract)

Job Description:

Influencer marketing moves quickly. There's always a new creator to discover, a platform gaining traction, or a different way for brands to connect with people.

As a KOL Specialist at dentsu, you'll get to work across a diverse mix of influencer campaigns. From discovering creators and developing campaign ideas to exploring new platforms and bringing recommendations to clients, you'll have the opportunity to be involved in the thinking as well as the execution.

You'll work with a team that brings together influencer marketing, media, and creative thinking. It's a chance to build on your understanding of the creator landscape, develop your client-facing experience, and see how influencer campaigns come together from the first idea to the final results.

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

www.dentsu.com

What You'll Do

• Explore the creator landscape, develop look books, and identify the right voices for different brands, audiences, and campaign objectives.
• Contribute influencer concepts and channel recommendations informed by audience insights, category knowledge, and what's happening in culture.
• Present your recommendations, share your perspective, and represent influencer marketing in client discussions and internal brainstorms.
• Keep an eye on emerging creators, platforms, and digital communities, and build relationships with new vendors and partners.
• Take ownership of the influencer workstream, from creator partnerships and negotiations to content delivery and campaign reporting.
• Work with campaign data and internal teams to evaluate results, develop case studies, and bring those learnings into future brand campaigns.
• Contribute influencer thinking and ideas to new business pitches and wider campaign opportunities.

A Bit About You

• You have experience in influencer marketing, KOL management, social media, or digital marketing.
• You follow the Indonesian creator landscape and have a good sense of which creators, platforms, and content are relevant to different audiences.
• You enjoy developing ideas and can connect audience insights, category knowledge, and cultural trends to campaign recommendations.
• You're comfortable presenting your ideas and engaging with clients and internal teams.
• You have experience working with creators, talent agents, or vendors, including negotiations and campaign coordination.
• You can work with campaign data, understand KPIs, and communicate what the results tell us.
• You're curious, proactive, and comfortable taking ownership while collaborating with others.
• Experience with FMCG or consumer brands is a plus.
• You're available to work full-time for the entire contract period.

Dentsu Values

Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.

So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

www.dentsu.com

*Please include an updated CV in your application.

**We regret that only short-listed candidates will be notified.

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About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.

Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.

Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.

Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.