LinkedIn Ads Specialist for B2B Lead Generation

Quality Management Solutions is looking for an experienced LinkedIn Ads Specialist for a short-term, one-month paid pilot.

The purpose of the engagement is to determine whether LinkedIn advertising can generate qualified CEO and business-owner opportunities for two premium advisory offerings.

The target market is primarily CEOs, business owners, and senior decision-makers in the UAE and GCC, typically from established companies with annual revenue of AED 100 million or more.

This is not a general social media management role.

The objective is to build and test a measurable path from:

LinkedIn Ad → Relevant Prospect → Qualified Lead → CEO Conversation → Proposal → Paid Order

The specialist will be expected to take responsibility for the technical advertising work, while working closely with the business owner and executive assistant.

Success will be assessed primarily on the quality of opportunities generated, the commercial learning produced, and the discipline with which the campaign is managed.

Engagement Terms

• Duration: Initial one-month pilot
• Type: Freelance / independent contractor engagement
• Specialist fee budget: Up to approximately AED 2,000 for the one-month pilot
• LinkedIn advertising spend: Separate from the specialist fee
• Location: Remote
• UAE or GCC experience is preferred but not mandatory

This is a short-term pilot and does not include employment benefits.

If the engagement demonstrates strong commercial potential and the working relationship is effective, there may be an opportunity to extend the engagement.

Responsibilities

• Review and refine the initial target audience
• Recommend the most appropriate LinkedIn campaign structure
• Set up and configure LinkedIn advertising campaigns
• Develop and test suitable advertising messages
• Configure targeting for CEOs, owners, founders, and senior decision-makers
• Set up or verify conversion tracking
• Connect campaigns to appropriate landing pages or lead-generation processes
• Monitor campaign performance and advertising spend
• Optimize campaigns based on evidence
• Evaluate lead quality, not only lead volume
• Provide a concise weekly performance report
• Identify what is working, what is not working, and what should change
• Recommend whether the campaign should continue, improve, scale, or stop
• Work efficiently with the executive assistant to minimize unnecessary demands on the business owner

Account Security and Control

The business owner will retain ownership and control of all LinkedIn accounts, Company Pages, advertising accounts, and payment methods.

The selected specialist must be comfortable working with:

• Restricted campaign permissions
• No access to personal LinkedIn passwords
• No unauthorized billing changes
• No unauthorized budget increases
• No unnecessary administrator access
• Approval before significant campaign or budget changes

Qualifications

The ideal candidate will have:

• Proven LinkedIn Ads experience
• Strong B2B lead-generation experience
• Demonstrated experience targeting CEOs, founders, owners, or senior executives
• Experience with high-value B2B services such as consulting, professional services, executive education, SaaS, or financial services
• Strong knowledge of LinkedIn Campaign Manager
• Good understanding of conversion tracking and attribution
• Ability to distinguish qualified prospects from low-quality leads
• Strong commercial judgment
• Clear and concise communication
• Strong budget discipline
• Respect for client account security and ownership

UAE or GCC market experience is an advantage.

What We Are Not Looking For

This role is not suitable for candidates whose primary experience is limited to:

• Organic social media posting
• Community management
• Increasing followers
• Graphic design
• Consumer or e-commerce advertising only
• Reporting primarily on impressions and clicks

We are looking for a B2B LinkedIn performance specialist who understands the difference between marketing activity and commercially valuable opportunities.

Hiring Process

The hiring process will be simple and focused:

1. Application review
2. Shortlisting of approximately three candidates
3. Brief interview with shortlisted candidates
4. Review of relevant examples, references, or case studies
5. Selection for the one-month paid pilot

Applicants may be asked to explain how they would approach a limited-budget LinkedIn test for CEO-level prospects in the UAE or GCC.

Applicant Privacy

Information submitted by applicants will be used only for the purpose of evaluating suitability for this engagement.

Applicant information will not be shared outside the selection process except where required for recruitment administration or with the applicant's consent.