Marketing Director

Company Description

港嘢 Canto Gen (Canto-Gen) is a leading AI platform focused exclusively on Cantonese Text-to-Speech (TTS) synthesis, delivering natural, lifelike voice experiences. The technology captures authentic Cantonese rhythms, colloquial nuances, breathing patterns, and inflections to eliminate the robotic sound common in traditional speech engines. Built on 8,000 hours of real native dialogue with advanced noise filtering, the platform generates production-ready audio directly from text. Canto-Gen offers hyper-realistic voice generation and enterprise-grade, seamless API integration for fast, cost-effective, and secure deployment. Applicants joining the team help shape the future of Cantonese voice technology for local and global use cases.

Role Description

The Marketing Director is a full-time, hybrid role based in Kowloon, with flexibility for some work from home. This role oversees the overall marketing strategy for 港嘢 Canto Gen, including brand positioning, demand generation, and go-to-market planning for Cantonese TTS products and APIs. Day-to-day responsibilities include leading market research, defining target segments, planning integrated campaigns, and coordinating digital, content, and event marketing activities. The Marketing Director collaborates closely with sales, product, and engineering teams to align messaging, support revenue goals, and ensure consistent representation of the brand across all channels. The role also involves managing marketing budgets, guiding a cross-functional marketing team, and monitoring performance metrics to optimize campaigns and drive sustainable growth.

Qualifications

• Strong expertise in Marketing and Marketing Management, with a proven ability to develop and execute strategic plans for tech or SaaS products.
• Demonstrated skills in Market Planning and Market Research, including segment analysis, competitor benchmarking, and data-driven decision-making.
• Experience collaborating with Sales teams, supporting pipeline growth, and aligning marketing initiatives with revenue targets.
• Background in digital marketing, brand management, and campaign optimization across online and offline channels.
• Excellent analytical, communication, and leadership skills, with the ability to manage cross-functional stakeholders.
• Bachelor’s degree or higher in Marketing, Business, Communications, or a related field; experience in AI, speech technology, or language-focused products is a plus.
• Proficiency in English and Cantonese, with strong cultural awareness of local Hong Kong markets and user behaviors.
• Comfort working in a fast-paced, innovation-driven environment and leading marketing experimentation and continuous improvement.