Marketing & E-commerce Manager

de Savary International | Dubai, UAE

Full-time | Hybrid

About de Savary

de Savary is a contemporary luxury fashion brand specialising in statement leather, suede and outerwear.

With an international e-commerce presence, dedicated UK/global and Middle East online stores we are an ambitious, founder-led brand with a strong creative identity and an international customer base.

We are looking for an experienced, commercially minded Marketing & E-commerce Manager to help drive the next stage of our growth.

The Opportunity

This is an exciting opportunity for someone who combines creative marketing instincts with strong commercial awareness and hands-on e-commerce experience.

Working closely with the founder, you will take ownership of our marketing activity, e-commerce operations and customer growth strategy.

We are looking for someone who can develop ideas, execute independently, analyse performance and identify opportunities to increase revenue.

This is not simply a marketing coordination role. We want someone who can make a measurable impact on the business.

Key Responsibilities

Marketing Strategy & Growth

• Develop and execute marketing strategies to drive revenue, customer acquisition and retention.
• Plan and manage seasonal campaigns, collection launches and promotional activity.
• Identify opportunities to grow our international customer base.
• Manage the marketing calendar, budgets and campaign performance.
• Coordinate paid advertising agencies, ensuring activity aligns with commercial objectives.
• Analyse customer behaviour, acquisition costs, conversion and return on marketing investment.
• Develop strategies to improve customer loyalty and repeat purchases.
• Identify and execute new growth opportunities across digital channels.

E-commerce & Shopify

• Manage the day-to-day commercial operation of our UK/global and Middle East Shopify storefronts.
• Upload and merchandise products, collections, imagery, variants and pricing.
• Coordinate product launches, pre-orders, waitlists and website updates.
• Optimise product pages, website navigation and customer journeys.
• Monitor website traffic, conversion rates and sales performance.
• Manage promotional activity, discount codes and merchandising updates.
• Oversee routine international market settings, working with relevant specialists on shipping, tax and checkout requirements.
• Troubleshoot routine Shopify issues and coordinate developers or technical specialists when required.
• Produce regular e-commerce trading reports and identify opportunities to improve performance.

Email Marketing & CRM

• Own our Klaviyo email marketing strategy.
• Plan, create and execute newsletters and automated campaigns.
• Develop customer segmentation and retention strategies.
• Optimise automated flows, including welcome, abandoned checkout and post-purchase communications.
• Analyse email performance and revenue contribution.
• Identify opportunities to improve customer lifetime value.

Brand, Partnerships & Campaigns

• Oversee influencer marketing, gifting and affiliate activity.
• Develop strategic brand partnerships and collaborations.
• Coordinate PR activity and external agencies.
• Work closely with our social media and founder content team to align content with commercial campaigns.
• Support events, launches and brand activations.
• Ensure consistency in brand positioning and messaging across customer touchpoints.
  

About You

We are looking for someone who is:

• Commercially driven, with a strong understanding of how marketing translates into revenue.
• Experienced in managing Shopify and confident making website updates independently.
• Proficient in Klaviyo or a comparable email marketing platform.
• Analytical, with the ability to interpret performance data and turn insights into action.
• Creative, proactive and comfortable developing new marketing ideas.
• Highly organised and capable of managing multiple priorities.
• Confident working directly with a founder in a fast-moving entrepreneurial environment.
• Comfortable taking ownership and executing without constant supervision.

Previous experience in fashion, luxury, beauty, lifestyle or consumer e-commerce is advantageous, but not essential.

We are particularly interested in candidates who can demonstrate measurable commercial results in previous roles.

What We Offer

• The opportunity to play a key role in the growth of an international fashion brand.
• Direct collaboration with the founder.
• Significant ownership of marketing and e-commerce strategy.
• A creative, entrepreneurial working environment.
• The opportunity to develop and execute your own ideas.
• Hybrid working in Dubai.
• Competitive salary, dependent on experience, with performance-related bonus potential.
  

How to Apply

Please submit your CV along with a brief introduction outlining your relevant experience.

We would particularly like to hear about:

• Marketing campaigns you have managed and their measurable results.
• Your Shopify and e-commerce experience.
• Your experience using Klaviyo or similar CRM platforms.
• Examples of how you have contributed to revenue growth.