Marketing Manager (SMS Strategies)

At SmartSenders.ai, we are committed to excellence in communication technology, transforming the way businesses connect with their audiences through innovation and integrity. We are a young and dynamic team, fostering an environment of creativity, collaboration, and professional growth.

We seek a data-driven strategiest to lead and optimize our SMS campaigns. The ideal candidate will collaborate closely with cross-functional teams to develop personalized, impactful SMS marketing strategies that align with our broader marketing goals.

Key Responsibilities:

SMS Campaign Management:

• Develop and implement SMS marketing strategies to drive customer engagement and retention.

• Manage high-volume SMS campaigns that align with CRM marketing objectives.

• Utilize customer data and segmentation to craft personalized and relevant SMS content.

• Oversee the proper use of shortcodes and longcodes, ensuring compliance with regulatory guidelines and audience targeting best practices.

Data Analysis & Optimization:

• Monitor and analyze SMS campaign performance, tracking key metrics such as click-through rates, engagement, and conversions.

• Conduct A/B testing to optimize messaging, timing, and segmentation for maximum effectiveness.

• Work closely with analytics and marketing teams to integrate SMS insights into broader CRM reporting and KPIs.

Cross-Channel Coordination:

• Partner with the Email Marketing Manager and other team members to develop cohesive, multi-channel campaigns.

• Identify opportunities to integrate SMS into customer journey flows to enhance engagement and boost Customer Lifetime Value (LTV).

Compliance & Best Practices:

• Ensure SMS campaigns comply with industry regulations (e.g., TCPA, GDPR) and best practices.

• Manage the acquisition and maintenance of shortcodes and longcodes, ensuring regulatory adherence.

• Stay updated on industry trends and competitor strategies to keep SMS marketing innovative and compliant.

Requirements:

• 3+ years of experience in SMS marketing (U.S. market experience is mandatory).

• Strong analytical skills with a data-driven approach to decision-making; proficiency in Excel.

• Familiarity with SMS marketing platforms and customer segmentation strategies.

• Hands-on experience managing shortcodes and longcodes, including knowledge of regulatory requirements and best practices.

• Understanding of customer journey planning and A/B testing methodologies.

• Excellent project management and communication skills with cross-functional collaboration experience.