Marketing & Sales Manager

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

This Position reports to:

Country Business Manager

Your role and responsibilities

In this role, you will have the opportunity to define and implement sales and marketing strategies for the assigned area. Each day, you will manage the marketing and sales action plans to achieve the key qualitative and quantitative targets in a profitable way and to ensure a high level of customer satisfaction. You will also showcase your expertise by proactively leading, developing, and coaching the Marketing and Sales function.

The work model for the role is: #Li_hybrid

This role is contributing to the ABB Robotics in Malaysia.

You will be mainly accountable for:

• Develop and execute sales and marketing strategies to drive revenue growth, market penetration, and profitability across the assigned business area.
• Define and monitor sales targets, marketing objectives, budgets, and key performance metrics to ensure business goals are achieved.
• Identify new business opportunities, evaluate market trends, and implement go-to-market plans to expand customer reach and strengthen market presence.
• Build and maintain strong relationships with key customers, partners, and stakeholders while ensuring high levels of customer satisfaction.
• Lead contract negotiations, pricing strategies, and risk management initiatives to maximize business value and minimize commercial risks.
• Oversee customer feedback and market intelligence activities, translating insights into actionable improvements and growth opportunities.
• Coach, develop, and lead high-performing sales and marketing teams, fostering collaboration, knowledge sharing, and continuous improvement.

Qualifications for the role

• Bachelor’s degree in Law, Business Administration, Human Resources, or a related field.
• 8 to 12years of experience in recruitment, talent acquisition, executive search, or stakeholder management.
• Strong experience in end-to-end hiring, including sourcing, interviewing, offer negotiation, and onboarding.
• Proven ability to manage senior stakeholder relationships and provide recruitment advisory support.
• Excellent communication, negotiation, and interpersonal skills.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Experience working with applicant tracking systems (ATS) and recruitment tools.
• Proficient in Microsoft Office applications, particularly Excel, PowerPoint, and Word.
• Strong analytical and problem-solving skills with attention to detail.
• Ability to work independently while collaborating effectively with cross-functional teams.

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

About Us

Why ABB
Working at ABB gives you the opportunity to contribute to a healthier and more prosperous world. Add to your story by joining a passionate team, focused on pushing the boundaries of technology to drive performance, shape new business models and find new ways of working that benefit our customers, partners and society. We want you to be proud of being part of ABB.

We care
At ABB, we care about our people and their stories. We create safe, fair, equitable and inclusive working environments in which our people can succeed and develop, regardless of gender, ethnicity, sexual orientation or cultural, religious or social background. Diverse teams make us stronger.
ABB is also committed to a high standard of integrity in everything we do.

We grow
We help our people succeed and develop, and we empower them to create their own careers at ABB.
Our benefits, reward and development programs encompass a wide array of offerings.

How to apply
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