Meta Media Buyer Needed with Telehealth/Peptide Experience in the US Market

Company Description Apt is an official AppLovin Partner Agency focused on helping US direct-to-consumer ecommerce brands add AppLovin as a second growth channel and scale beyond Meta. The agency specializes in full-screen in-app advertising that leverages AppLovin’s Axon AI engine to find high-value buyers without complex audience building. Apt supports brands with account setup, tracking, campaign structure, creative tailored to in-app placements, and daily performance optimization, alongside Meta, Google, and TikTok campaigns. The team typically partners with US ecommerce brands investing $50k+ per month in paid social and offers capped fees to align with client growth. Apt is a results-oriented, performance marketing environment for professionals who want to work with fast-growing brands and cutting-edge ad technology.
Role Description This is a full-time remote role for a Meta Media Buyer with experience in the US telehealth and peptide markets. The Meta Media Buyer will manage and scale paid social campaigns on Meta, focusing on lead generation and customer acquisition for telehealth and peptide-related offers. Day-to-day responsibilities include building and optimizing media plans, launching and monitoring campaigns, analyzing performance data, testing audiences and creatives, and adjusting budgets to hit cost-per-lead and return-on-ad-spend targets. The role also involves collaborating with strategy, creative, and client teams to align messaging with regulatory requirements and market dynamics, and to integrate Meta efforts with AppLovin and other channels when appropriate. The individual will be expected to stay current on Meta policy changes, telehealth advertising guidelines, and competitive trends in the US peptide space.
Qualifications

• Media Planning and Media Strategy: Ability to design effective paid social plans, define campaign structures, and align media tactics with growth goals in the US telehealth and peptide market.
• Media Buying: Demonstrated experience managing and scaling Meta ad accounts, including budgeting, bidding, and optimization across multiple campaigns and funnels.
• Analytical Skills: Strong proficiency in interpreting performance data, using analytics tools, and making data-driven decisions to improve efficiency and scale results.
• Communication: Clear written and verbal communication skills for collaborating with internal teams, presenting insights to clients, and documenting campaign learnings.
• Hands-on experience running paid social campaigns for telehealth, health services, or peptide-related products in the US market.
• Familiarity with Meta Ads Manager, attribution and tracking tools, and compliance best practices for health-related advertising.
• Ability to work independently in a remote environment, manage multiple accounts, and prioritize tasks in a fast-paced performance marketing setting.
• Bachelor’s degree in marketing, business, communications, or related field, or equivalent practical experience in performance media buying.