Sales And Marketing Specialist

Company Description Optisoft Technology Company Ltd is a Nigerian software and technology company that delivers digital solutions to help businesses and financial institutions streamline operations, improve efficiency, and scale confidently. The company’s offerings include the Ezone Core Banking Application (Ezone CBA), as well as accounting, inventory, HR management, SMS and OTP solutions, and custom web and mobile application development. Ezone CBA is built for Microfinance Banks, Microfinance Institutions, and other financial organizations, supporting customer onboarding, loan management, repayments, field collections, accounting, reporting, integrations, and overall operational management. At Optisoft, technology is combined with deep industry knowledge and responsive, customer-focused support to solve real business challenges and create measurable value.

Role Description The Sales and Marketing Specialist is a full-time role based in Lagos with a hybrid work arrangement, combining onsite collaboration with some work-from-home flexibility. This role involves identifying and engaging prospective clients, presenting Optisoft’s solutions (including Ezone CBA and related products), and managing the entire sales cycle from lead generation to closing. The specialist will develop and execute marketing campaigns, support product positioning in the microfinance and broader financial services sector, and contribute to digital and traditional marketing initiatives. Daily responsibilities include conducting product demonstrations, preparing proposals, maintaining strong customer relationships, gathering market intelligence, and coordinating with technical and customer support teams to ensure client satisfaction. The role also includes organizing and delivering customer trainings, tracking sales performance metrics, and providing feedback to inform product and marketing strategies.

Qualifications

• Candidates should possess strong Communication and Customer Service skills to engage clients, understand their needs, and provide responsive support.
• Candidates should possess solid Sales and Sales Management skills to drive revenue growth, manage pipelines, and achieve set targets.
• Candidates should possess effective Training skills to deliver clear product demonstrations and user trainings for clients and internal teams.
• Relevant experience in B2B sales, preferably in software, fintech, banking, or microfinance solutions.
• Good understanding of marketing principles, including digital marketing, lead generation, and basic brand positioning.
• Ability to work in a hybrid environment, manage time independently, and collaborate with cross-functional teams.
• Strong analytical and problem-solving abilities, with comfort using CRM tools and productivity software.
• Bachelor’s degree in Business, Marketing, Communications, or a related field (or equivalent practical experience).