Sales Marketing Consultant

Company Description Leadway is one of Nigeria’s foremost non-banking financial services providers, known for strong customer focus, operational excellence, and solid business performance. As a holding company, Leadway operates across multiple financial services sectors, including life and non-life insurance, pension fund administration, health management, asset management, and wills and trusts management. Its associate companies include Leadway Assurance, Leadway Pensure, Leadway Health, Leadway Capital and Trusts, Leadway Asset Management, Leadway Properties and Investments, Ankara (HMO Côte d'Ivoire), and Leadwayassurance (Côte d’Ivoire). Leadway serves a diverse client base of individuals and organizations across key industries such as construction, manufacturing, oil and gas, shipping, aviation, and government. Professionals joining Leadway can expect to work within a well-established, growth-oriented environment with broad exposure to the financial services landscape.

Role Description The Sales Marketing Consultant is a full-time, hybrid role based in Lagos, with flexibility for some work-from-home arrangements. This role involves identifying and developing new business opportunities, managing sales pipelines, and building long-term relationships with individual and corporate clients. The consultant will design and execute marketing campaigns, promote Leadway’s products and services across insurance and other financial solutions, and support brand visibility through both online and offline channels. Daily activities include conducting client meetings, preparing proposals and presentations, following up on leads, and collaborating with internal teams to ensure effective service delivery. The role also requires tracking market trends, reporting on performance metrics, and contributing to strategic projects aimed at revenue growth and customer retention.

Qualifications

• Candidates should possess strong Communication and Customer Service skills to engage clients professionally and build lasting relationships.
• Candidates should possess solid Sales abilities, including prospecting, negotiation, and closing skills, with a focus on achieving and exceeding targets.
• Candidates should possess core Marketing competencies such as campaign planning, market analysis, and basic digital marketing know-how.
• Candidates should possess Project Management skills to coordinate initiatives, manage timelines, and collaborate effectively with cross-functional teams.
• Relevant experience in financial services, insurance, or related sectors is an advantage.
• Strong analytical and problem-solving skills, with proficiency in common office and CRM software tools.
• Ability to work in a hybrid environment, demonstrating self-motivation, time management, and accountability.
• Bachelor’s degree in Business, Marketing, Finance, or a related field, or equivalent practical experience.