Sales Specialist

Company Description The SM Records Ltd is a global music distribution and digital rights management company dedicated to empowering artists, record labels, and content creators. The company supports partners in expanding their global reach while maintaining control of their intellectual property across leading digital streaming platforms. Its services include global music distribution, YouTube Content ID and rights management, digital rights protection, artist and label services, catalog management, royalty reporting, analytics, and content monetization. The SM Records emphasizes transparency, innovation, and long-term partnerships, working closely with creators to protect their content and build sustainable revenue streams. Guided by the principle “Your Content. Your Rights,” the company helps creative professionals unlock the full value of their work in the global music industry.

Role Description The Sales Specialist is a part-time, hybrid role based in Lagos, with flexibility for some work from home. This role is responsible for identifying and engaging prospective artists, labels, and content owners, presenting The SM Records’ distribution and rights management services, and converting qualified leads into long-term partners. Day-to-day tasks include conducting outreach via calls, emails, and meetings, delivering product presentations and demos, and managing a sales pipeline from initial contact through onboarding. The Sales Specialist will provide responsive customer service, address client inquiries, and collaborate with internal teams to ensure a smooth handover from sales to account management. The role also involves tracking sales metrics, preparing reports, and participating in training and team sessions to continuously improve sales performance.

Qualifications

• Candidates should possess strong Communication skills to engage with creators, explain complex digital rights concepts clearly, and build lasting relationships.
• Candidates should possess excellent Customer Service skills to respond promptly to inquiries, resolve issues, and provide a positive client experience throughout the sales cycle.
• Candidates should possess proven Sales skills, including prospecting, lead qualification, negotiation, and closing deals within a structured sales process.
• Candidates should possess Sales Management and Training skills to manage a personal sales pipeline, support team sales initiatives, and contribute to knowledge sharing or mentoring when needed.
• Relevant experience in music, entertainment, digital media, or SaaS sales is highly beneficial.
• Ability to work effectively in a hybrid setup in Lagos, manage time independently, and meet targets with minimal supervision.
• Strong analytical and reporting skills to use CRM tools, track performance, and provide clear sales updates.
• Preferred qualifications include a diploma or degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.