Search Engine Optimization Manager

Department: Digital & Communications

Reports to: Head of Digital / Executive Director

Work Arrangement: Volunteer / Part-Time

Location: Abuja, Nigeria / Remote

Commitment: Approximately 8–12 hours per week

Engagement: 1-year renewable

About TEDxMaitama

TEDxMaitama is a TED-licensed platform based in Abuja, Nigeria, that brings together thinkers, founders, professionals, creatives, innovators, policymakers, and changemakers to share ideas and spark meaningful conversations.

Through its conferences, salons, digital content, community initiatives, and partnerships, TEDxMaitama seeks to amplify ideas originating from Africa and connect them with audiences locally and globally.

Role Overview

The Search Engine Optimization (SEO) Manager will be responsible for increasing the organic visibility, search rankings, discoverability, and digital authority of TEDxMaitama across search engines.

The role will develop and execute an SEO strategy covering the TEDxMaitama website, speaker pages, event pages, articles, videos, YouTube content, social profiles, and other digital assets.

The ideal candidate understands how people search for ideas, speakers, events, organizations, and African thought leadership online and can translate that understanding into measurable organic growth.

Key Responsibilities1. SEO Strategy

· Develop and execute a comprehensive SEO strategy for TEDxMaitama.

· Establish SEO goals, priorities, KPIs, and growth targets.

· Conduct regular SEO audits and identify opportunities for improvement.

· Monitor search trends relevant to TEDx, Africa, innovation, leadership, technology, entrepreneurship, culture, and related topics.

· Develop strategies to increase TEDxMaitama's visibility in local, regional, and international search results.

2. Keyword Research & Content Strategy

· Conduct keyword research to identify high-value search terms and emerging topics.

· Build and maintain keyword maps for TEDxMaitama's website and content.

· Identify opportunities around speakers, events, themes, talks, industries, and African ideas.

· Develop SEO-focused content briefs and recommendations for the editorial and content teams.

· Identify long-tail search opportunities that can generate qualified organic traffic.

3. Website Optimization

· Optimize website pages, landing pages, speaker profiles, event pages, articles, and other digital assets.

· Improve page titles, meta descriptions, headings, internal linking, URLs, image alt text, and structured content.

· Work with web developers to address technical SEO issues.

· Monitor website indexing, crawlability, broken links, redirects, sitemap health, and other technical issues.

· Improve website structure and navigation to support both users and search engines.

· Recommend improvements to website speed, mobile usability, and overall search performance.

4. TEDx Talk & Video SEO

· Develop strategies for improving the discoverability of TEDxMaitama talks and videos.

· Optimize YouTube titles, descriptions, tags, playlists, thumbnails, transcripts, and metadata in collaboration with the video/content team.

· Identify search opportunities around speakers, talk topics, themes, and key ideas.

· Optimize supporting website content for individual talks.

· Track the performance of TEDxMaitama videos across search and YouTube.

5. Local & Regional SEO

· Strengthen TEDxMaitama's visibility for relevant searches in Abuja, Nigeria, and Africa.

· Develop strategies around searches for TEDx events, conferences, speakers, leadership events, technology events, and related activities.

· Ensure consistent and accurate organization information across relevant online platforms.

· Identify opportunities to improve TEDxMaitama's presence in local and regional search results.

6. Content & Editorial Collaboration

· Work closely with the Social Media, Content, Communications, Partnerships, and Events teams.

· Provide SEO recommendations before new pages, campaigns, articles, events, and major digital initiatives are published.

· Identify existing high-performing content that can be updated, expanded, repurposed, or internally linked.

· Develop content clusters around important TEDxMaitama themes and areas of interest.

· Ensure SEO is incorporated into the content planning process rather than treated as an afterthought.

7. Authority & Backlink Development

· Identify reputable websites, publications, institutions, blogs, directories, and media platforms that can strengthen TEDxMaitama's online authority.

· Support digital PR and backlink acquisition strategies.

· Identify opportunities for TEDxMaitama speakers, talks, events, and initiatives to earn legitimate media coverage and references.

· Monitor the quality and relevance of backlinks pointing to TEDxMaitama's digital properties.

8. Analytics & Reporting

· Monitor organic traffic, rankings, impressions, clicks, conversions, backlinks, and other relevant SEO metrics.

· Use tools such as Google Search Console, Google Analytics, Google Trends, Ahrefs, Semrush, Moz, or equivalent platforms.

· Prepare monthly SEO performance reports.

· Track progress against agreed KPIs and recommend corrective actions.

· Identify trends and insights that can inform TEDxMaitama's broader digital strategy.

9. Search Reputation & Brand Visibility

· Monitor how TEDxMaitama, its events, speakers, leadership, and major initiatives appear in search results.

· Identify opportunities to strengthen positive and authoritative search results.

· Ensure important TEDxMaitama information is easily discoverable and accurately represented online.

· Support the organization's long-term digital authority and brand presence.

Key Performance Indicators (KPIs)

The SEO Manager will be evaluated based on measurable improvements including:

· Growth in organic website traffic.

· Improvement in search engine rankings for strategic keywords.

· Increase in organic impressions and clicks.

· Growth in non-branded search traffic.

· Increased visibility for TEDxMaitama events, speakers, talks, and initiatives.

· Improved indexing and technical SEO health.

· Growth in qualified organic visitors and event-related conversions.

· Growth in YouTube/search discoverability of TEDxMaitama talks.

· Acquisition of high-quality, relevant backlinks.

· Improvement in local and Africa-focused search visibility.

· Consistent delivery of SEO reports, audits, and recommendations.

Required Qualifications & Experience

· Demonstrable experience in SEO, digital marketing, content marketing, or a related field.

· Strong understanding of on-page, off-page, technical, and local SEO.

· Experience conducting keyword research and SEO audits.

· Familiarity with Google Search Console and Google Analytics.

· Understanding of website architecture, indexing, crawling, metadata, and structured content.

· Strong analytical and problem-solving skills.

· Excellent written and verbal communication skills.

· Ability to work independently and manage deadlines.

· Strong interest in ideas, innovation, technology, entrepreneurship, leadership, Africa, or social impact.

Preferred Skills

Experience with any of the following is an advantage:

· Ahrefs

· Semrush

· Moz

· Google Trends

· Screaming Frog

· WordPress or other CMS platforms

· YouTube SEO

· Google Business Profile/local SEO

· Technical SEO

· Digital PR and link building

· Schema/structured data

· Content strategy

· AI-assisted SEO and content research

· SEO analytics and reporting

What TEDxMaitama Offers

· Opportunity to work with a globally recognized TEDx platform.

· Opportunity to contribute to the growth of one of Africa's prominent idea platforms.

· Exposure to founders, executives, innovators, creatives, thought leaders, and change-makers.

· Opportunity to work on high-visibility conferences, talks, campaigns, and digital projects.

· Professional networking and collaboration opportunities.

· Leadership and portfolio-building experience.

· Opportunity to contribute to the amplification of African ideas to global audiences.

· Recognition as part of the TEDxMaitama volunteer/leadership team, subject to applicable TEDx guidelines.

Ideal Candidate

The ideal candidate is not simply someone who knows how to rank a website.

They understand how people discover ideas online and can turn search behavior into meaningful visibility for TEDxMaitama, its speakers, talks, events, and community.

They are analytical, curious, proactive, detail-oriented, and comfortable working across content, technology, communications, and digital marketing teams.

Most importantly, they are passionate about helping African ideas travel further and reach the people who are searching for them.